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Erschienen in:
2005 | OriginalPaper | Buchkapitel
Summary
verfasst von : Michael Clasen
Erschienen in: Erfolgsfaktoren digitaler Marktplätze in der Agrar- und Ernährungsindustrie
Verlag: Deutscher Universitätsverlag
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Trade is a requirement for the wealth of nations through the division of labor. For the execution of a transaction, communication between the trading parties is necessary. Therefore new communication technologies often generated new kinds of trade. The opening of the Internet in the middle of the 1990s for commercial purposes resulted in the creation of new digital markets, using the Word Wide Web for communication. After a phase of innovative diversity, induced by entrepreneurial spirit, the intense competition resulted in extensive consolidation. The failure of unsuccessful markets bears tremendous opportunities for research, because not only the establishment of new organized markets but also factors affecting their failure can be studied.