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While contemporary concern for environmental sustainability can be traced back to Malthus in the eighteenth century, and as far back as Greece in the period of antiquities, sustainability has become a contemporary topic of increasing interest in both academia and industry. Chapter topics include an introduction to the definition, relevance, and history of sustainability. The emerging sustainable business model is compared and contrasted with the traditional business models. While many have argued that capitalism may be the cause of our current environmental state, others argue capitalism is a powerful means to create value while solving our environmental problems. Sustainability is being influenced by several contemporary movements, and future sustainability trends are unfolding, some of which are examined in this chapter.
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Christopher G. Beehner
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