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This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field.

In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media’s communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or “eco-innovation” designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.



2018 | OriginalPaper | Buchkapitel

Chapter 1. The Route Towards Sustainable Innovation and Entrepreneurship: An Overview

Antonio Leal-Millán, Marta Peris-Ortiz, Antonio L. Leal-Rodríguez

2018 | OriginalPaper | Buchkapitel

Chapter 2. Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital

Gema Albort-Morant, Silvia Martelo-Landroguez, Antonio L. Leal-Rodríguez

2018 | OriginalPaper | Buchkapitel

Chapter 3. Smart Cities, Innovation and Sustainability: Which Role for Cities in Fostering “Green” Entrepreneurship?

Claudia Ghisetti

2018 | OriginalPaper | Buchkapitel

Chapter 4. How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products

Nuria Rodríguez-Priego, Francisco J. Montoro-Ríos

2018 | OriginalPaper | Buchkapitel

Chapter 5. Sustainable Social Management: The Case of Co-operatives

Macarena Pérez-Suárez, Daniel Antón

2018 | OriginalPaper | Buchkapitel

Chapter 6. Improving Environmental Management Systems by ISO 9001 in the Spanish Hospitality Sector

Aurora Martínez-Martínez, Juan Gabriel Cegarra-Navarro, Alexeis García-Pérez

2018 | OriginalPaper | Buchkapitel

Chapter 7. Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth

Marco Bettiol, Valentina De Marchi, Eleonora Di Maria

2018 | OriginalPaper | Buchkapitel

Chapter 8. The Relationship Between Revenue and Environmental Responsibility: A Causal Study Using Reputation in the Hotel Industry

José Manuel Mariño-Romero, Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández

2018 | OriginalPaper | Buchkapitel

Chapter 9. Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices

Carolina Afonso, Diana Gavilan, Jesús García-Madariaga, Helena Martins Gonçalves

2018 | OriginalPaper | Buchkapitel

Chapter 10. How Strong Might Be a Carbon Tax on Electricity Consumption to Reach Spanish H2020 Targets?

J. M. Cansino, M. A. Cardenete, M. Ordóñez, R. Román


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