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2020 | Buch

Sustainable Business Practices for Rural Development

The Role of Intellectual Capital

herausgegeben von: Prof. Hardeep Chahal, Dr. Vijay Pereira, Dr. Jeevan Jyoti

Verlag: Springer Singapore

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The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Sustainable Business Practices for Rural Development
Intellectual Capital Perspective
Abstract
Though the world is rapidly urbanizing, but most of the world’s poorest people live in rural areas. Sound government policies are required to achieve Sustainable Development Goals (SDGs) in the context of rural areas. Rural Development Initiatives require developing leaders and networking those leaders to create rural economic vitality. Many social scientists are finding it difficult to develop a rural development model, which is capable of bringing a paradigm shift. Sustainable rural development requires various initiatives in terms of society, economy and use of available natural resources. Further, such initiatives can be successful only when started at the bottom level with the help of local resources. Looking into the aforesaid rural development issues, the present chapter highlights on the role of intellectual capital, which can be considered as a DNA for the business growth for rural development. The intellectual capital has been studied from three perspectives, that is, human, relational and structural, that have been researched through both the conceptual and empirical spectrum.
Hardeep Chahal, Vijay Pereira, Jeevan Jyoti
Chapter 2. Rural Development Through Sustainable Business Practices: Juxtaposition of Private and Public Initiatives
Abstract
‘India lives in villages’ is the philosophy of the Father of India—Mahatma Gandhi. Self-Sustaining villages are the key to the development of any nation. With this end in view, an attempt has been made to highlight such business practices that would contribute the effort of rural development. The present write up is the study of two initiatives designed and implemented in the domain of Private and Public Sectors. The first one relates to the initiative of the creation of an electronic platform, which assists farmers in marketing their produce, besides getting needed information on cropping pattern, weather, prices, availability of seeds, fertilizers, pesticides, modern methods of farming, et cetera. Started in a small measure could now impact the lives of the farmers in around 40,000 villages of ten Indian States with the coverage of four million farmers. This emerged as the best Business Model, thus attracting the attention and acclaim of even international bodies, such as Stockholm and UNIDO. The Second case study pertains to the initiative of the Government of India in developing and making it live an electronic Nation-Wide Agricultural Market [e-NAM]. Compared to the experiment of ITC, this is the one having nationwide application and thus ambitious to cover the entire country. These two case studies have the potential to have the necessary demonstration effect and can be replicated by all the developing economies.
Kodati Viyyanna Rao
Chapter 3. Skill Development: Role of Industry-Academia Dyadic Collaboration for Sustaining the Construction Supply Chain in Rural India
Abstract
Supply Chain Management (SCM) plays a significant role in today’s business practices, which indicates the management perspective of all the tiers of supplier’s, that is, warehouses, distribution centres, production and retailers, through which raw materials are acquired, transformed and delivered to customers through various stakeholders (Handfield and Nichols, Business and Economics, Prentice Hall, 1999). The main objective of this chapter is to examine the relationship between academics and industries and their collaboration effect to skill development to the rural Indian construction industry. The research mainly builds around the theoretical dimensions of the Henry Mintzberg (The Nature of Managerial Work, Harper and Row, 1973) role of management decisions involved for a dyadic collaboration with the supply chain stakeholders. Therefore, the paper is likely to be discursive and thus cover and revolve around the philosophical discussions of the Henry Mintzberg theory in the construction industry of Rural Indian context and thus identifies the various measures of challenges and opportunities of sustaining the construction supply chain. Its emphasis that an efficient Academia- Industry partnership is crucial for any construction industry, which influences the skills development needed for the next generation of construction skills, especially in a sustainability and rural context as recommended by Singh and Bhowmick (Procedia: Social and Behavioral Sciences 807–815, 2015). The research contributes to both the theory and practice of construction industry and the rural context, in order to improve the labour productivity and social dimension aspects to sustainability.
Sushmera Manikandan, Balan Sundarakani, Vijay Pereira
Chapter 4. Understanding and Analysing the Role of Knowledge, Attitude and Practices for Prevention of Diabetes
Abstract
Type 2 Diabetes Mellitus (T2DM) is considered as a global challenge and India is now the diabetic capital of the world. T2DM, a silent killer and essentially comorbid with other diseases too, if it goes unchecked can have catastrophic effects too. Non-communicable diseases like T2DM are predominantly lifestyle disorders and literature review suggested that onset of the disease can be prevented at an early stage if right amount of knowledge is imparted at the community level.
This study was carried out with the objective to understand the community awareness on diabetes, risk factors and health-seeking practices. The baseline followed by end-line was a key instrument to develop the program planning/strategy formulation to implement the program objectives. Behavioural interventions followed by end-line survey and analysis revealed that awareness level of the respondents had gone up to 96.3%. Irregular food intake (54.2%), carbohydrate rich diet (57.5%), overweight (44%) and age factor above 45 years (55%) were other factors too, apart from Alcoholism (59%) and stress (46%) were also the causal factors.
The intervention study variables chosen were also found to be statistically significant in the study.
Sandeep Narula, Sunita Nigam
Chapter 5. Assessing the Impact of Government Schemes on Rural Development: A Study of Udhampur District (Jammu and Kashmir State)
Abstract
The present study is undertaken to explore the role of three Government schemes for rural development, that is, MGNREGA, Swachh Bharat Mission and Pradhan Mantri Awas Yojana in developing the infrastructure, standard of living and overall development of people in rural areas. More specifically, the main objective of the study undertaken is to study and analyse the impact of Government Schemes on rural development that includes social and economic development of the rural areas. Primary data were collected through schedule from the beneficiaries of the Government schemes in Udhampur district. In the study, Exploratory factor analysis, Confirmatory factor analysis and Structural equation modelling have been used to test and analyse the hypothesized relationship. The study found that three Government Schemes positively and significantly affects both economic development as well as social development. Further, the present study revealed that Government schemes influence social development more as compared to the economic development. The study is limited to three Government schemes and that too in two villages of Udhampur district. In future, more schemes like National Rural Livelihood Mission, Pradhan Mantri Gram Sadak Yojana, Deendayal Upadhyay Grameen Kaushal Yojana, et cetera, could be included in research studies.
Deepti Abrol, Jhanvi Khanna, Kamani Dutta, Ritika Sambyal
Chapter 6. Agricultural Extension Agents and Challenges for Sustainable Development
Abstract
Agriculture is the most important sector of Indian economy, where about 70% of its population still lives in rural areas and depends on agriculture (directly or indirectly) for livelihood and sustainability. Many government and non-government agriculture extension agents (AEA) are established in India to transfer, persuade, motivate and convince the farmers to accept and implement the technology and information. But, unfortunately, farmers are unable to harness full advantage of it and that has resulted in wide transfer-of-technology divide, which, in turn, affects their overall sustainability and livelihood. In this regard, a research study based on 141 respondents from Directorate of Agriculture Extension (DAE) in District Jammu (J&K, India) was undertaken to find out the core threats which hamper them in promoting sustainable agriculture development. The validity and reliability tools, along with analytical tools, like factor analysis (FA), were used to analyse the data. The study analysed the results using statistical techniques like factor analyses, mean and Cronbach alpha values and discussed the validity and reliability of the questionnaire and acceptance of the hypothesis using t-test. The t-value was found to be 4.16 (p = 0.000) at 95% confidence level that resulted in the acceptance of the hypothesis regarding existence of significant loss of information at various levels in the transfer of technology process (TOTP). The paper concluded by offering strategies with respect to the three variables, namely, ‘Farmers,’ ‘New Technology (NT)’ and ‘Job Satisfaction (JS)’ that would not only improve agriculture productivity but also would lead to sustainable agriculture and rural development.
Sunita Raina
Chapter 7. Agro-Tourism Potential in Kishtwar and Bhadarwah Region of Jammu and Kashmir
Abstract
Bhadarwah and Kishtwar (J&K) have a lot of tourist potential, as both are blessed with some amazing tourist places with diverse attractions, such as religious centres, hill stations, waterfalls, wild life, art, culture, crafts, etc. Out of these diverse attractions, agricultural activities can also contribute to tourism sector through Agri tourism. The study has put forward the ways to promote Agri tourism in these regions, observed the key areas hindering the development of Agri tourism and finally recommended suggestions for the success of Agri tourism. The study finds out that there is a lot of potential for the growth and development of Agri tourism, since there is a symbiotic relationship between agricultural activities and tourism.
Madhu Bala
Chapter 8. Assessing the Factors Impacting Destination Loyalty in Sustainable Tourism: A Case Study of Sanasar Village, an Emerging Tourist Spot in Jammu and Kashmir (North India)
Abstract
This research paper evaluates the experience of visitors on tourism and examines the impact of service quality and perceived value on tourist satisfaction which results in creating destination loyalty for a tourist. A total of 300 respondents completed the survey conducted at Sanasar, a tourist spot in Udhampur district of Jammu & Kashmir (North India). With the help of exploratory factor analysis and confirmatory factor analysis, the data has been analysed and the outcome showed that there is a direct impact of service quality and perceived value on tourist satisfaction. Further, it was seen that tourist satisfaction and quality positively impacts destination loyalty, whereas perceived value did not have any direct impact on destination loyalty. Thus, the present study has tried to show the impact of various factors on destination loyalty.
Neetu Kumari, Jhanvi Khanna, Pradeep Kumar, Sandeep Patyal
Chapter 9. How Leader’s Proclivity and Internal Communication Affect Rural Employees’ Attitude?
Abstract
Unfavourable organizational environment adversely affect employees’ attitude, that is, job satisfaction and commitment. The purpose of the present paper is to empirically explore the impact of leaders’ proclivity and internal communication on rural employees’ job attitude (satisfaction and commitment) at urban workplaces in higher education sector in Northern India. The data were collected from 52 non-teaching ruralites (staff) working in the 30 teaching departments of University of Jammu, Jammu. The data was analysed using Partial Least Squares (PLS) research technique. Results reveal that leaders’ proclivity and internal communication significantly influence employees’ job satisfaction and commitment. Employees’ contribution towards the sustainability and progress of organization should not be taken for granted or ignored. Leaders must adopt positive attitude towards employees by nurturing them and taking care of needs and requirements of non-teaching along with teaching staff members. All such practices that aid internal communication process effectively must be developed and encouraged so that employees remain committed and satisfied at work place. This research paper presents for the first time the impact of higher authorities’ proclivity on employees’ job attitude, and that too focusing on the rural background of employees working in the higher education sector of North India. Study is cross-sectional in nature. Future researchers can conduct the longitudinal study and incorporate more antecedents, consequences, moderators and mediators in the study.
Hardeep Chahal, Saguna Sethi
Chapter 10. Impact of Self-efficacy on Entrepreneurial Intentions: Role of Self-regulation and Education
Abstract
Entrepreneurship plays a catalytic role in the financial development of the country and different regions associated within. The majority of the population in India lives in rural areas and rural entrepreneurship is the utmost essential input in the economic development of the nation. In this context, the objective of the present study is to analyse the entrepreneurial intentions of the rural youth. The study analyses the effect of self-efficacy on self-regulation. The present study further examines the impact of self-regulation on entrepreneurial intentions. Further, study also examines the mediating role of self-regulation between self-efficacy and entrepreneurial intentions. Lastly, the moderating role played by education between self-regulation and entrepreneurial intentions has also been examined. Data have been collected from the undergraduate, graduate and postgraduate students of the rural areas from Udhampur district (J&K). Exploratory and confirmatory factor analyses have been conducted to explore and validate the factors of different constructs. Structural equation modelling has been used to test the hypotheses.
The study revealed that self-efficacy positively affects self-regulation. The study also revealed that self-regulation positively affects entrepreneurial intentions. Further, study revealed that self-regulation mediates between self-efficacy and entrepreneurial intentions. Lastly, education moderates between self-regulation and entrepreneurial intentions relationship. The study is cross-sectional in nature. Further, more factors affecting entrepreneurial intentions can be taken into consideration for better understanding of the concept.
Sumeet Kour, Mamta Sharma
Chapter 11. Assessing the Impact of Human Resource Management Practices on Teachers’ Performance through HR Analytics
Abstract
One of the major responsibilities of a teacher is to develop the human resources (HR) of the society. So a teacher also needs culture that assists him in successful completion of his duties. In this context, the human resource practices leverage teacher’s capabilities to achieve the main goal of the school education. The main objective is to investigate the impact of human resource management practices on teachers’ performance through HR analytics in rural schools of Jammu and Kashmir (J&K). Further, based on the existing literature, only four human resource practices (training and development, performance management, performance appraisal and empowerment) have been used in the present study. Data have been collected through convenience sampling from 245 teachers. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modelling (SEM) statistical techniques have been used to analyse the data. Further, reliability and validity tests have also been conducted before analysing the data. Finding of this study revealed that HR practices, that is, training and development, performance management, performance appraisal and empowerment positively affect the teachers’ performance. The study is cross-sectional in nature and focused on teachers’ performance only. For future research, students’ academic performance and schools’ performance need to be evaluated too. This study is highly beneficial for teachers and school administrations as well as the researchers for guidelines and policies implementations.
Jeevan Jyoti, Poonam Sharma, Asha Rani
Backmatter
Metadaten
Titel
Sustainable Business Practices for Rural Development
herausgegeben von
Prof. Hardeep Chahal
Dr. Vijay Pereira
Dr. Jeevan Jyoti
Copyright-Jahr
2020
Verlag
Springer Singapore
Electronic ISBN
978-981-13-9298-6
Print ISBN
978-981-13-9297-9
DOI
https://doi.org/10.1007/978-981-13-9298-6

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