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Erschienen in:
Geographies of Beer Kapitel lesen Erstes Kapitel lesen

2014 | OriginalPaper | Buchkapitel

9. Sweetwater, Mountain Springs, and Great Lakes: A Hydro-Geography of Beer Brands

verfasst von : Jay D. Gatrell, David J. Nemeth, Charles D. Yeager

Erschienen in: The Geography of Beer

Verlag: Springer Netherlands

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Abstract

The geography of beer and breweries, like many industries, has historically been linked to natural resources and the location of critical inputs, notably rivers. While beer and other perishable foodstuffs were historically produced for local consumer markets, new technologies, distribution networks, and multi-national corporations have changed the market considerably and the result has been the dominance of a few large macro breweries serving global consumer demands. Yet, the emergence of new niche markets and the success of micro-brews has resulted in an explosion of regional and local craft production facilities and a renewed emphasis on local water-streams, springs, and lakes. In this paper, we examine the iconography and observed “hydro-geography” of selected local, regional, and even national products to understand the intersection between place and industry, and the geopsychology of competitive marketing strategies and stratagems.

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Vorheriges Kapitel The Global Hop: An Agricultural Overview of the Brewer’s Gold
Nächstes Kapitel A Taste of Place: Environmental Geographies of the Classic Beer Styles
Fußnoten
1
Today, Budweiser is a brand of the global ABInBev which is now headquartered in Europe.
 
2
The globalization of the beer industry will be address in other chapters in depth.
 
3
This tallied number excludes brewpubs which are not associated with distribution beyond a single site or chain of firm-owned sites.
 
4
The Reinheitsgebot was being enforced in Germany long before Pasteur discovered the role of yeast in the process of fermentation. Subsequently yeast was recognized as an essential fourth ingredient circumscribing the legal definition of what constitutes beer in Germany. The legal definition of beer in the United States of America is, not surprisingly, much less stringent. Theoretically anything goes into an American brew and some microbrew labels even tout their impurities to attract marginal demographics.
 
5
While under-utilized, the concept of “geo-psychology” is useful as it is inherently embedded within the everyday global economy and inherently explores the relationship between the environment and economics—and the derived socio-spatial perceptions associated with observed economic processes (or, as Keirsey (1997) argues, political processes, too) in place (see Gregor (1967).
 
6
In many respects, the historical settlement of German immigrants and the dominance of the “lager” style of beer in North America reinforced the perceived relationship between water, purity, and quality. While brewed locally by small firms, the visual clarity of the German lager style was consistent across the region. More recently though, regional craft markets have departed from the lager style associated with macro-breweries. The result has been to emphasize “difference”, not “sameness” (i.e., market differentiation), vis-à-vis recipes and a shift away from a purer (and perceptually more water quality dependent) lager to more opaque pale ales, cloudy Belgians, as well as more exotic recipes.
 
7
Great Lakes Brewing Company sponsors the annual Burning River Festival and underwrites numerous sustainability initiatives with an emphasis on water quality issues.
 
Literatur
Chapman K Walker DF (1991) Industrial location, 2nd edn. Basil Blackwell, Cambridge
Gatrell J, Reid N (2004) The global economy: spatial context and regional change, 2nd edn. Kendall-Hunt, Dubuque
Goldhammer T (2008) The brewer’s handbook: the complete guide to brewing beer, 2nd edn. KVP Publishers, Clifton
Gourvish T (1984) Economics of brewing, theory, and practice: concentration and technological change in the USA, UK, and Germany since 1945. Bus Econ Hist 23(1):253–261
Greer DF (1981) The causes of concentration in the US brewing industry. Q Rev Econ Bus 21:87–106
Gregor HF (1963) Environment and economic life: an economic and social geography. D. Van Nostrand, Princeton
Healy M (2000) The importance of German immigration as a locational factor in the Illinois brewing industry: 1870–1920. Master’s research paper, Northern Illinois University
Holian TJ (1990) Cincinnati’s German brewing heritage and the German community: a study of their rise, prosperity, decline, and survival. Masters’ thesis, University of Cincinnati
Keirsey DJ (1997) Book review. Review of postnationalist Ireland: politics, culture, philosophy, by Richard Kearney. Ann Assoc Am Geogr 88:339–341
Metadaten
Titel
Sweetwater, Mountain Springs, and Great Lakes: A Hydro-Geography of Beer Brands
verfasst von
Jay D. Gatrell
David J. Nemeth
Charles D. Yeager
Copyright-Jahr
2014
Verlag
Springer Netherlands
Buch
The Geography of Beer

Print ISBN: 978-94-007-7786-6

Electronic ISBN: 978-94-007-7787-3

Copyright-Jahr: 2014

DOI
https://doi.org/10.1007/978-94-007-7787-3_9