System satisfaction survey for the App to integrate search and augmented reality with geographical information technology

Digital humanities are unfamiliar words in Taiwan. With the popularity of digital technology and mobile computing, Digital Human Geography in both theory and practice have emerged many new potentials and development opportunities. However, the research field regarding digital human geography can cover many areas, such as: mobile augmented reality, local media and service design, urban space interaction, virtual mixed space, space humanistic experience, historical materials reproduction, creativity of digital local sense, cultural narrative and art experience, local action games, mobile learning, and location-related business applications etc. This study aims to transfer information to specific groups through a simple and straightforward manner. With digital technology in combination with humane digital contents, people under the scenario of interactive interface are allowed to apply geographic information system (GIS) and geo-fencing program to convert data into visual images and through today’s Infographics to clearly use visual design characteristics in content presentation. Therefore, our study was to develop a new App, called “Ai Guang Zhan”. People can use “Ai Guang Zhan” App to integrate all exhibition related services. The App can be downloaded from smartphone or tablet PC for users to search in any time the arts and cultural activities and public facilities in the nearest place and receive instant mobile navigation services among various cultural and creative parks. To understand the preference and satisfaction by the people who use the UI interface for the APP designed from the study, a random questionnaire survey will be conducted in Huashan Cultural and Creative Industry Park and Songshan Cultural and Creative Park. The survey results will be used as reference for function improvement of next APP version. The primary purpose of this research is to propose a model for the development of applications, as well as methods for a clearer and easier visual presentation of information to be used as a reference for practitioners or application designers. The application, developed by the study through the proposed processes, was found to be effective; the developed application could be utilized as a new and useful tool to facilitate the utilization of academic and cultural resources. Additionally, users’ specific comments and suggestions collected by the study could be adopted as a reference for future application development. The application developed by this study was found to serve effectively as a method to promote the development of art and cultural activities of all sizes in various regions, and stimulate the exchange of arts and humanities between urban and rural areas. Furthermore, the application has the ability to attract younger people to participate in art and cultural activities, find their own interests, and explore more corresponding activities with its assistance. Future applications associated to art and cultural activities are suggested to effectively integrate AR, GIS, and visual design (such as Infographics) technologies, and thereby offer users more diversified, convenient, and useful functions. Restricted by the resources of labor and limited time, the functional design and development of the application still requires improvement. Specifically, the combination of AR technology and information presentation of art and cultural activities, as well as the calculation of relative distance and travel time were not presented effectively. The next step of the project would involve revising the content and functionalities of the application based on users’ feedback collected by this study, reviewing the acceptance of market responses of the application, and seeking a development company or foundation for technology transfer. Moreover, we intend to combine more technologies such as diversified cross-platform functions, visualized design of information, and interactive devices to further improve the application, and thereby stimulate social, human, and geographical interactions.