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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Tata Nano, the world’s cheapest car
Low price can backfire
verfasst von : Amitav Chakravarti, Manoj Thomas
Erschienen in: Why People (Don’t) BUY
Verlag: Palgrave Macmillan UK
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If you have traveled to India, you might have been intrigued by a common sight on the country’s streets—a family of four traveling on a two-wheeler. The father is usually on the driver’s seat, carefully navigating the scooter through the chaotic traffic. The mother sits sidesaddle on the pillion seat, clutching on to her baby in her lap with one hand and holding on to the scooter with the other hand. The elder child, sandwiched between the father in the driver’s seat and the mother on the pillion, wraps its arms around the father to avoid falling off the scooter.