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Group Decision and Negotiation

Erschienen in:

21.05.2015

Team Foresight in New Product Development Projects

verfasst von: Atif Açıkgöz, Ayşe Günsel, Cemil Kuzey, Halil Zaim

Erschienen in: Group Decision and Negotiation | Ausgabe 2/2016

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Abstract

In today’s uncertain business environments, management tools, originally designed for more stable environments, no longer serve the purpose of the organization because high levels of uncertainty make the future difficult to predict entirely. In this sense, foresight, which implies both anticipating and designing the future in a proactive manner, seems to be a rising concept. Despite growing awareness of the importance of foresight capability in terms of predicting and enacting the future, empirical research on team foresight is scant. Based on sensemaking theory, this research explores the antecedents and consequences of team foresight within the context of new product development. In studying the data from 255 new product development projects using the partial least squares structural equation modeling, this study discovers that team flexibility—in terms of operational flexibility, task autonomy and resource flexibility—is a significant antecedent of team foresight. Moreover, the results particularly emphasize that new product development teams, with a proficiency in visualizing the future through making sense of technology-, market-, and project-related information, can successfully produce new products of quality in a timely manner. Managerial and theoretical implications of the study are discussed.

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Titel: Team Foresight in New Product Development Projects
verfasst von: Atif Açıkgöz
Ayşe Günsel
Cemil Kuzey
Halil Zaim
Publikationsdatum: 21.05.2015
Verlag: Springer Netherlands
Erschienen in: Group Decision and Negotiation / Ausgabe 2/2016
Print ISSN: 0926-2644
Elektronische ISSN: 1572-9907
DOI: https://doi.org/10.1007/s10726-015-9443-9

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