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Erschienen in:
2003 | OriginalPaper | Buchkapitel
Technical considerations
verfasst von : Daniel M. Jackson, Paul Fulberg
Erschienen in: Sonic Branding
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The next section of the guidelines relates primarily to the playback of the sonic logo, which at this stage is the only sonic branding element for external use. It is important that the logo is heard at every touchpoint as it was designed to be heard. The broad range of media and applications make the management of playback a challenge, particularly in relation to the audio quality of playback equipment.