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Erschienen in:
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2019 | OriginalPaper | Buchkapitel

2. Technological Background

verfasst von : Eleonora Pantano, Charles Dennis

Erschienen in: Smart Retailing

Verlag: Springer International Publishing

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Abstract

Technology is becoming part of retail settings, by enhancing consumers’ experience with new exciting and attractive elements. Thus, the technology can be successfully integrated within the physical point of sale, outside the point of sale through interactive storefront windows or becoming more ubiquitous through mobile devices acting as interactive pervasive shopping assistants (anytime and anywhere). This chapter will outline these different technologies and illustrate how retailers have actually integrated within their strategies with different examples.

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Vorheriges Kapitel Introduction
Nächstes Kapitel Retail As an Innovative Sector
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Metadaten
Titel
Technological Background
verfasst von
Eleonora Pantano
Charles Dennis
Copyright-Jahr
2019
Buch
Smart Retailing

Print ISBN: 978-3-030-12607-0

Electronic ISBN: 978-3-030-12608-7

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-12608-7_2