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Erschienen in:
Technological Progress, Inequality and Entrepreneurship: From Consumer Division to Human Centricity Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks

verfasst von : Jose Ramón-Saura, Pedro R. Palos-Sanchez, María de la Cruz del Río-Rama

Erschienen in: Technological Progress, Inequality and Entrepreneurship

Verlag: Springer International Publishing

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Abstract

There are currently many technologies that are changing all types of professional ecosystems around the world. New technologies and business models based on the internet are producing the evolution of the tourism sector towards Digital Tourism, which uses innovation and the interconnection of products and services. The research aim of this study is to identify the main technologies and business models that are transforming the tourism sector into the new digital ecosystem. The trends that will influence the future of Digital Tourism can then be identified. To do this, an original approach is proposed, using textual analysis with data mining and visual data mining techniques with the User Generated Content (UGC) on the Twitter social network. The sample consisted of n = 25,434 tweets downloaded from the Twitter API with the hashtags #DigitalTourism and #Tourism. These were used to get insights and knowledge about the digital tourism industry using the technological innovations in the sector. The results of the research showed the main technologies and business models in the Digital Tourism sector, as well as the trends and future applications for the digital tourism sector. This research fills a gap in the existing research by using data mining techniques to obtain insights and knowledge from UGC about the Digital Tourism industry.

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Vorheriges Kapitel The Role of ICT in Involving the Tourist and in Sustainability of Tourism Destinations
Nächstes Kapitel Digital Accessibility on Institutional Websites of Portuguese Tourism
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Metadaten
Titel
Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks
verfasst von
Jose Ramón-Saura
Pedro R. Palos-Sanchez
María de la Cruz del Río-Rama
Copyright-Jahr
2020
Buch
Technological Progress, Inequality and Entrepreneurship

Print ISBN: 978-3-030-26244-0

Electronic ISBN: 978-3-030-26245-7

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-26245-7_4