Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
The 100 calories paradox
An insightful packaging innovation
verfasst von : Amitav Chakravarti, Manoj Thomas
Erschienen in: Why People (Don’t) BUY
Verlag: Palgrave Macmillan UK
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Keebler’s deluxe chocolate chip cookies are Jennifer’s favorite brand of cookies. They are neither too chewy nor too crumbly. And they have just the right amount of chocolate chips in them to make them irresistible. So on a Saturday evening in 2004, during a weekly visit to the grocery store when she found that Keebler’s deluxe chocolate chip cookies were on sale—two regular packs for $5—she was instinctively inclined to add two packs to her shopping cart.