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Erschienen in:
2018 | OriginalPaper | Buchkapitel
4. The Adoption of Contactless Payments from a Branding Perspective
verfasst von : José Carlos González Vera
Erschienen in: Omnichannel Branding
Verlag: Springer Fachmedien Wiesbaden
Abstract
In the last few years, the way we make payments has been evolving with the introduction of credit cards with chip (which are available almost everywhere in the world), to the introduction of online banking and RFID payments.
Compared to many other markets, the average German consumer is rather traditional. Almost 55% of all payments at the point of sale are cash transactions but a gradual change is happening at the moment, and there seems to be a more positive attitude towards new types of digital payments.
With the growing adoption of smartphones and smart devices, NFC technology introduced a new way of paying for goods and services; a one-step payment that makes transactions easier, faster and safer.
Contactless payments (especially with NFC technology) are starting to grow. Tech companies and banks around the world are working together to introduce this payment method, and early adopters are mostly satisfied. However, is it too soon or are people too concerned about privacy and security issues, especially in a country like Germany?