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2014 | OriginalPaper | Buchkapitel
The American Pick-up Truck – How deep is your love?
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In 2009 China overtook the US as the largest motor vehicle market in the world (1). As important as this event was, the US still accounts for close to 20 % of the world demand and is fundamentally different from most other auto markets. The North American market is characterized by its historically abundant access to oil and a mostly suburban population that drives large distances using wide uncongested roads. Indeed, one might ask whether America developed large cars to accommodate its wide roads or whether its wide roads were developed to accommodate its large cars.