The Analysis of Demographic Profiles and Prospects of Internet Users in National Tourism Organisations

The tourism industry has been highly influenced by the Information Technology over the last few years. The advent and the growth of the Internet technology have led to the appearance of a new marketing and distribution channel. As a new medium, Internet technology has allowed tourism organisations to communicate information and also to reach enormous prospective customers easily and cost effectively. As the number of National Tourism Organisations (NTOs) adopt the Internet as a marketing tool continues to grow rapidly, the analysis and apprehension of Internet users is important for NTOs to use the Internet as an effective marketing tool.