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Cognitive Processing

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11.11.2016 | Short Communication

The appeal of the devil’s eye: social evaluation affects social attention

verfasst von: Luciana Carraro, Mario Dalmaso, Luigi Castelli, Giovanni Galfano, Andrea Bobbio, Gabriele Mantovani

Erschienen in: Cognitive Processing | Ausgabe 1/2017

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Abstract

Humans typically exhibit a tendency to follow the gaze of conspecifics, a social attention behaviour known as gaze cueing. Here, we addressed whether episodically learned social knowledge about the behaviours performed by the individual bearing the gaze can influence this phenomenon. In a learning phase, different faces were systematically associated with either positive or negative behaviours. The same faces were then used as stimuli in a gaze-cueing task. The results showed that faces associated with antisocial norm-violating behaviours triggered stronger gaze-cueing effects as compared to faces associated with sociable behaviours. Importantly, this was especially evident for participants who perceived the presented norm-violating behaviours as far more negative as compared to positive behaviours. These findings suggest that reflexive attentional responses can be affected by our appraisal of the valence of the behaviours of individuals around us.

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SOA is a crucial variable to sample attention allocation over time in spatial cueing tasks (see Chica et al. 2014). As for the gaze cueing paradigm, there is evidence suggesting that the magnitude of the gaze-cueing effect can be stronger at longer SOAs, a finding reported in both healthy individuals (e.g., Dalmaso et al. 2016; Driver et al. 1999; Frischen and Tipper 2006) and in clinical populations (e.g., Dalmaso et al. 2013). However, when social variables are manipulated, the effects exerted by these social manipulations on gaze cueing seem to be more evident at shorter SOAs (e.g., Dalmaso et al. 2014; Jones et al. 2010).

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Titel: The appeal of the devil’s eye: social evaluation affects social attention
verfasst von: Luciana Carraro
Mario Dalmaso
Luigi Castelli
Giovanni Galfano
Andrea Bobbio
Gabriele Mantovani
Publikationsdatum: 11.11.2016
Verlag: Springer Berlin Heidelberg
Erschienen in: Cognitive Processing / Ausgabe 1/2017
Print ISSN: 1612-4782
Elektronische ISSN: 1612-4790
DOI: https://doi.org/10.1007/s10339-016-0785-2

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