The Application of “Emotion Retrospection” in the Design of Museum Cultural Creative Products

As the Internet evolves from the times of network to the times of internationalization, a latest cultural phenomenon and economic phenomenon, “experience-based cultural assumption”, keeps gaining attention society-wide, with a wide variety of cultural creative products having popped up. Museum is a palace of humanity and spiritual civilization, maintaining encyclopaedical culture resources, and thus, museum may have innate advantages in developing and designing cultural creative products with the philosophy of emotion retrospection. Besides, museum is of great publicity, so it should possess multiple functions, such as to serve and guide the public, to release cultural creativity, to satisfy contemporary individual demands and so on. In the past few years, driven by policy, technology and capital, the development of museum cultural creative products has gradually accelerated, but the design of many products has over focused on a mono-directional aesthetic perspective, which leads to that the functional worth of the products have not yet completely fulfilled. Therefore, a urgently problem currently to be worked out is how to design a popular product with both epochal features and function of carrying forward Chinese traditional culture and regional civilization. The perspective of “Emotion Retrospection” is innovationally introduced in this essay. In terms of the cultural emotion connotation of museum cultural creative products, this essay creatively discusses the worth and application of the philosophy of Emotion Retrospection in design process of museum cultural creative products, so as to supplement the topics of researches on how to design museum cultural creative products and to offer some inspiration of designing.