The Application of Information Technology in Classified Training and Layered Teaching of Marketing Specialty in Higher Vocational Colleges Under the Integration of Industry and Education

Vocational education emphasizes five links Specialization is related to specialty, professional responsibilities, professional course contents are linked to professional standards, courses are linked to production plans, academic qualifications are linked to professional qualifications, and vocational and technical education is linked to lifelong learning. With the development of modern science and technology and the progress of society, the market demand for talents is increasing. In order to adapt to social development and meet the market demand for talents, the direction of talent training must adapt to the market demand. The highest marketing major is to cultivate the professional talents needed for marketing in the activities of socialist market economy. However, there are many problems in the training of marketing professionals in Colleges and universities. Taking marketing specialization as an example, this paper analyzes the current situation and problems of production training mode, in order to establish a talent training mode to meet the requirements of the market, introduce this mode into vocational education and greatly improve the quality of talent training in Colleges and universities.