The Application Research on Tourism Enterprise Implementing Precision Marketing in the Era of High-Speed Rail

Mass tourism consumption has entered the market-outbreak period, and tourism economy is the typical experience economy. As customer demands become increasingly diversified, tourism enterprise has been forced to have a full understanding of customer needs and make customer-behavior predictions on the basis of big data. Meanwhile, high-speed rail has a field-polymerization effect, so it could solve the problem of scale-precision marketing and influence tourism choices of the mainstream crowd, thus helping tourism companies achieve a high response rate and customer loyalty as well as improving enterprise efficiency. This paper first introduces the necessity of using big data in precision marketing for tourism companies; next it expounds the construction of a tourism company precision-marketing system framework relying on big data; finally, it analyzes the channels required to realize precision marketing for tourism enterprise in the era of high-speed rail.