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2017 | OriginalPaper | Buchkapitel
8. The Art of the Pitch
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Abstract
Coming up with good ideas is hard enough, but convincing others that they are good is a whole other ballgame. Part of the responsibility of being creative lead is that it is your job to present or “pitch” ideas to both internal team members and clients. I am not advocating that you learn how to sell ideas like one of those slick car wheeler-dealers, but you do need to thoroughly communicate the benefits of your creative solutions to teammates and the clients. You must develop the ability to be at ease when speaking to a group of people so that you can present your team’s ideas in a confident, knowledgeable manner. If you can’t, you risk having very good ideas end up in the recycle bin.