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Erschienen in:
2014 | OriginalPaper | Buchkapitel
The Big Data Lever for Strategic Alliances
verfasst von : Mariann Jelinek, Steve Barr, Paul Mugge, Richard Kouri
Erschienen in: Open Innovation through Strategic Alliances
Verlag: Palgrave Macmillan US
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From the mid-1990s, many US firms began outsourcing formerly internal activities, while academics like J. Brian Quinn of Dartmouth asserted that a firm should develop world-class capabilities for core capabilities but seek world-class outsiders to accomplish everything else. First, parts manufacturing, then more knowledge-based tasks, and finally innovation itself were outsourced, in search of strategic advantage (Quinn, 1999, 2000; Quinn and Hilmer, 1994). Displacing the long trend of internalized functions for greater control that began in the nineteenth century (Chandler, 1977), increasing externalization of noncore activities has characterized the twenty-first century.