In the introduction to this book I discussed the idea that holidays can be considered as ‘imagined events’ (Hill, 2002: 86) and how this might relate to the way that films, like the holiday, can generate feelings of ‘anticipation, transportation and elevation’ (Kuhn, 2002). In this chapter I will think more specifically about what the social function of the holiday film might be, and how audiences might respond to it. Landy argues that recent studies of genre pictures have ‘sought to analyse the ways in whichmass cultural productions are part of ameaningful system of social exchange in which the audience, rather than being the passive consumer of these texts, is an integral element in their production and reception’ (Landy, 1991: 4). Therefore, when looking at film in terms of national cinema, it isn’t just the film texts that have to be considered, but also the industry that produces them, and the society that consumes them.
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- The British Holiday Film and Its Audience
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