Electronic supplementary material
Science- and emerging technologies-related news online
RQ1: What are the demographic and knowledge patterns for different audience segments of media on science and technology?
RQ2: How are science Web site users different from news Web site users?
RQ3: How do nanotechnology online searches compare to other scientific topics?
RQ4: What are the most prominent themes in nanotechnology-related online searches?
RQ5: What are the most salient issues surrounding nanotechnology that online audience segments are likely to encounter?
Online behavioral data
How Stuff Works
New York Times
Sci Fi Channel
The Washington Post
Keyword searching data
Content analysis data
Web site type
Nanotechnology Web site
Non-nanotechnology Web site
Government Web site