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Über dieses Buch

This book explores the social and economic impact of the sharing economy- of taxis, apartments, and other goods and services- in China, and how the sharing economy can allow for supply-side economic reform. The sharing economy is in the ascendant in China, and significant achievements have been made in innovation in leasing, travel and other fields. This book predicts that this economic tide, which has affected hundreds of millions of people, will inject a powerful new momentum into China's economic growth, help China's economy achieve "power conversion" and turn the service industry into the "main engine" of economic growth. This book will interest China watchers, economists, and scholars of the technology sector.

Inhaltsverzeichnis

Frontmatter

Theory: An Innovative Practice

Frontmatter

Chapter 1. Demystify Sharing Economy

Abstract
Many scholars and institutions believe that sharing economy has a similar connotation to those of collaborative consumption, on-demand economy, gig economy, and so on. However, if you take a closer look, you’ll find that sharing economy, indeed, has some overlaps with them but actually, they’re horses of different colors, albeit seemingly similar outwardly.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 2. The Gene of Four Business Models

Abstract
Sharing economy isn’t the practice that is exclusively limited to sharing among individuals. Sharing among individuals is only its mainstream form at the current stage, and other forms of sharing, including sharing among enterprises, may emerge over time.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 3. Issues of Economic Surplus to Be Solved

Abstract
In 2015, we thought about such a question: Now that tourism economy, roughly, is how much we spend on travel or tourism around the world, Golden Week economy refers to our consumption within a 7-day-long public holiday in May each year, and then, how should we understand sharing economy from the perspective of economics?
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 4. On-Demand Comes on the Heels of Sharing

Abstract
The important article: Workers on Tap in the Economist in January 2015 briefed on a late phenomenon: employees can act like tap water, coming and going on demand and without being present in front of their bosses every day. It opens up a new domain (on-demand economy) for sharing economy from the “on-demand” perspective.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

China: Dragon Is Seen in the Fields

Frontmatter

Chapter 5. Current Status and Problems of Sharing Economy

Abstract
Sharing economy has developed rapidly across the world, becoming an emerging driver of global growth in the post-financial crisis age. Relying on innovation platforms, it can match supply and demand in surplus resources with lower costs and at higher efficiency, and achieve the successful effect that “Every talent is given full play to and everything is made the best of”. According to some preliminary statistics, the global trading scale of sharing economy in 2015 was about USD 810 billion. The sharing economy in China is on the rise, and has made remarkable innovation achievements in the fields of leasing, travel, and so on. Even the Communique of the Fifth Plenary Session of the 18th CPC Central Committee also proposed to develop sharing economy. Yet, in the process of developing sharing economy, we still have many problems to be solved, which deserve our attention.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 6. Urban Travel Sharing

Abstract
Looking from the rest of the world, you will find that sharing economy practices in other parts of the world are more or less reflected in China, while looking from China, you will find that the grass of sharing economy in China is even greener. As a result, the authors sum it up with a Chinese ancient sentence: The Dragon is Seen in the Fields.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 7. Idle Housing Sharing

Abstract
In October 2007, Joe Gebbia and Brian Chesky, two unknown college graduates, lived in a rented loft in San Francisco. A conference to be held there attracted many exhibitors and tourists, leading to an extreme short supply of hotel accommodation. The two students came across an idea: renting their living room in the loft to tourists for covering their rental for the loft. Acting without delay, Gebbia made the arrangment for the rental space: A few idle inflatable mattresses were laid out in the living room as the beds while Chesky log on to the local website to advertising their rental space. Everything went well.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 8. Ownership Surplus

Abstract
In many people’s minds, sharing economy is to share access; that is, to lease. Since a second-handed item transaction is about the transfer of its ownership, how can it be sharing economy?
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 9. Sharing Time Surplus: Playing Multiple Roles is in Vogue

Abstract
In 2016, you can no longer need a “Nine-to-Five” job. Perhaps, you can be a free man wearing many hats or start a business and become “your own boss”. As playing multiple roles are in vogue, you may make such a decision.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Impact: Supply-Side Reform

Frontmatter

Chapter 10. Increasing Supply

Abstract
Let us first start from the beloved private car.
Before the advent of ride-hailing apps, private cars spent most of their time idle. According to figures from road transport authorities, the average mileage of a private car in China is roughly 200,000 km, whereas the average mileage of a taxi is greater than 600,000 km, because private cars spend far less time on the road than taxis.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 11. Boosting Demand

Abstract
From the perspective of demand, the sharing economy can enhance the real purchasing power and welfare of consumers, thereby spurring growth in consumption, creating new sources of growth in the face of downward economic pressures.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 12. Employment Opportunities

Abstract
According to the Central Economic Work Conference, resolving the problem of excess production capacity is the greatest of the five major tasks facing supply-side structural reforms in 2016. This involves the orderly exit of “zombie enterprises” from the market. Factors such as the reorganization of SOEs and the withdrawal of zombie enterprises from the market will inevitably put great pressure on employment in China.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 13. Environmental Protection

Abstract
Achieving a moderately prosperous society in all respects and improving the ecological environment are historical tasks for China. These have created unprecedented development opportunities for the environmental sector, while also demanding more of its capabilities and standards.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Transformation: Marching Towards the New Economy

Frontmatter

Chapter 14. Declaration of Sharism

Abstract
The sharing economy is shaking the foundations of traditional sectors based on the exchange of goods and services. We no longer see ownership as the best way to acquire products.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Chapter 15. New Economic Practice of Sharism

Abstract
During the 2016 sessions of the Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC), Ma Huateng (Pony Ma) made a bold prediction: the sharing economy will become a new driver of economic growth.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Governance: An Invisible Driving Force

Frontmatter

Chapter 16. China’s Response

Abstract
In China, the concept of a “sharing economy” was first proposed in the Guiding Opinions on Accelerating the Development of Platforms to Support Widespread Innovation and Entrepreneurship (GF [2015] No. 53) issued by the State Council on September 26, 2015. It is pointed out in the document that, given the rapid growth of the sharing economy worldwide, China must develop its sharing economy and cultivate new areas of economic growth, in order to seize development opportunities and amass new forces to drive economic and social development. At the same time, it would be necessary to promote novel “sharing economy service models” that integrate and utilize idle, dispersed private resources to stimulate entrepreneurship and innovation.
Huateng Ma, Xiaorong Zhang, Yi Sun, Xiongshan Cai

Backmatter

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