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Framing the socio-cultural and economical revolution brought about by cognitive technologies, the chapter aims to discuss the redefinition of workers’ identity and the meaning they attach to work. Yet, authoritative studies in the field show that work experience represents a symbolic space for the development of personal and social identity. The emergence of new technology-based working modalities has concretely redesigned the role played by people at work. Moreoever, this change is also framed within the discussion about an unavoidable clash between different generations of workers (namely baby boomers, gen x and millenials) who are animated by different values, different expectations and technological skills. Therefore, the chapter discusses challenges and potentialities associated with this revolution, highlighting how the questions posed by technologies will also impose a redefinition of HRM practices.
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- The Cognitive Technology Revolution: A New Identity for Workers
Pasquale Davide de Palma
- Chapter 2
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