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2017 | OriginalPaper | Buchkapitel

The Concept of the Innovative Tourism Enterprises Assessment Capability

verfasst von : Leszek Koziol, Anna Wojtowicz, Anna Karaś

Erschienen in: Tourism, Culture and Heritage in a Smart Economy

Verlag: Springer International Publishing

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Abstract

The aim of this chapter is to present the concept of the innovative capability evaluation system of the company and to present the results of empirical research, that is, to determine the extent of the innovation capability of the two tourist enterprises. The basic problem which is presented in the chapter is the recognition of the innovative capacity gap, which is the difference between the desired innovation potential and the one that the company owns. A set of the innovative capability key determinants that constitute the basis for assessing this ability has been extracted during the two-phase own research. In the case discussed in the chapter, 13 evaluation criteria with appropriate weights and scales of assessment were adopted and then the evaluation model of the innovative capability of the tourist enterprise was presented. In the empirical part of the chapter we have verified the concept of innovative capability. We have also presented the results of empirical research in the innovative capability of hotels assessment Card. In conclusion, a sequence of actions aimed at leveling the gaps of innovation potential as well as stimulating the process of innovation in the hotels researched was added.

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Titel: The Concept of the Innovative Tourism Enterprises Assessment Capability
verfasst von: Leszek Koziol
Anna Wojtowicz
Anna Karaś
Verlag: Springer International Publishing
Buch: Tourism, Culture and Heritage in a Smart Economy
Print ISBN: 978-3-319-47731-2

Electronic ISBN: 978-3-319-47732-9

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-47732-9_11

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