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Journal of Happiness Studies

Erschienen in:

01.10.2011 | Research Paper

The Connection Between Happiness and Service Businesses: A Preliminary Study

verfasst von: Hung-Chang Chiu, Yi-Ching Hsieh, Huey-Jiuan Yeh, Chien-Liang Kuo, Monle Lee, Der-Jang Yu

Erschienen in: Journal of Happiness Studies | Ausgabe 5/2011

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Abstract

Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.

Vorheriger Artikel Happiness and International Migration

Nächster Artikel The Purpose in Life Test-Short Form: Development and Psychometric Support

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Titel: The Connection Between Happiness and Service Businesses: A Preliminary Study
verfasst von: Hung-Chang Chiu
Yi-Ching Hsieh
Huey-Jiuan Yeh
Chien-Liang Kuo
Monle Lee
Der-Jang Yu
Publikationsdatum: 01.10.2011
Verlag: Springer Netherlands
Erschienen in: Journal of Happiness Studies / Ausgabe 5/2011
Print ISSN: 1389-4978
Elektronische ISSN: 1573-7780
DOI: https://doi.org/10.1007/s10902-010-9230-x

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