Anzeige
Erschienen in:
2021 | OriginalPaper | Buchkapitel
4. The Corporate Newsroom Model
verfasst von : Christoph Moss
Erschienen in: The Corporate Newsroom
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
Breaking down barriers, managing topics and effectively targeting different audiences is critical to today’s successful organisations. Corporate communication faces the task of coping with the dramatic changes in the media. People’s consumption of media is increasing, and the number of channels is growing drastically (Nielsen 2020). Today everybody can become an influential communicator. People comment, upload a video or manage their appointments via smartphone. The historical model of mass communication (Maletzke 1963) is long outdated. Corporate communication cannot shut itself off from this. Enterprises should be able to cope with the changing media demands. They should establish a Corporate Newsroom (Desk-net 2019).