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Erschienen in:
2020 | OriginalPaper | Buchkapitel
2. The Culture of Innovation
verfasst von : George Krasadakis
Erschienen in: The Innovation Mode
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Abstract
A healthy culture is one of the most crucial success factors for corporate innovation: it unites people through a system of shared values and inspires them to innovate and collaborate effectively toward a bold purpose. This chapter defines the innovation culture and presents its core values, namely trust, safety, openness, purposefulness, curiosity, and healthy competition. It explains how they set the basis for the formation of a collective innovation mindset and then presents the most frequent innovation blockers—what prevents people from engaging with innovation.