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Über dieses Buch

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform.

Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform



Getting Started with Magento


Chapter 1. Introduction to Magento

Magento is a full-fledged, open source eCommerce platform aimed at web site designers, developers, and business owners who are looking for a complete eCommerce web site solution. Magento’s open source architecture enables the user to maintain complete control over the structure and functionality of a web site.
Adam McCombs, Robert Banh

Chapter 2. Installing Magento

The community version of Magento is designed to run under the power of your own web server. In this chapter, you will be reviewing the standard installation process for version Magento can also be installed on local host environments for testing and development. A local host installation follows a similar process that we’ve outlined in this chapter as well. For additional information about installation on a local host system, you can visit
Adam McCombs, Robert Banh

Chapter 3. The Public Interface Walk-through

Magento is made up of two different interfaces. There is the public interface that is open to anyone who visits the web site and an administration interface, which can only be seen to those who have access. Figure 3-1 shows a quick glance at both interfaces.
Adam McCombs, Robert Banh

Chapter 4. The Administration Interface Walk-through

The administration interface is responsible for controlling everything you see on the public interface. You can view and manage orders, update customer information, and add new products to your store.
Adam McCombs, Robert Banh

Chapter 5. Working with Products

Before you begin working products, you need to set up your store Categories. Categories provide structure and organization to your store. You can use categories to organize products by type, functionality, or even brands. To add new categories or edit existing categories, login to your administrative interface and navigate to Catalog ➤ Manage Categories.
Adam McCombs, Robert Banh

Chapter 6. Working with Customers

What’s an eCommerce store without customers? Customers are an essential part of running an eCommerce-based store. Whether it’s updating order information, managing customer groups, creating additional tax classes, or creating new customers, Magento provides the resources that allow you to provide customer interaction and management.
Adam McCombs, Robert Banh

Advanced Magento Development


Chapter 7. Working with Orders

Once your store starts receiving orders it can be a little overwhelming. Payments need to be received and verified, customers will need updates on orders that have shipped, and you’ll need to keep an eye on orders through reports. In this chapter, you’ll look at the details of an order, how to process orders, and how to generate reports based upon orders that have been placed. Let’s start by taking a look at an order details page. To view the details of an order from the admin panel, navigate to Sales ➤ Orders. Once the grid listing loads, select an order from the provided list to view its details, as shown in Figure 7-1.
Adam McCombs, Robert Banh

Chapter 8. Configuring Magento

Even if you did not install Magento with sample data, every installation of Magento starts off as demo store. What does this mean? This means that there are several different areas of Magento that you need to modify before you are ready for your store’s first customers and orders.
Adam McCombs, Robert Banh

Chapter 9. Customizing Magento’s Appearance

Magento approaches site layouts and design a little differently than most other platforms. Magento’s template architecture has been structured in a way that allows you to update multiple pages at a time, but it is still flexible enough to allow custom modification of certain pages within your eCommerce store.
Adam McCombs, Robert Banh

Chapter 10. Magento Extensions

Magento designed its architecture in a flexible format that encourages users and communities to build and extend the core application. What does this mean? Simply put, if a feature is missing, you can build it yourself.
Adam McCombs, Robert Banh

Chapter 11. API

What is an application programming interface (API)? It is a component that allows execution of system methods through a standard protocol. In the case of Magento, it is often referred to as a web API or as web services.
Adam McCombs, Robert Banh

Chapter 11. Tips and Tricks

This is the fun part. This chapter shows examples of tips and tricks for Magento that we have acquired during our freelance/contract work with Magento. As the number of projects increases, we start to notice that the requirements start to repeat and overlap. Clients want to import/export their products, the accounting team needs invoices ported to QuickBooks, or the fulfillment department needs orders in CSV/XML format. Within the next few sections, you’ll see how Magento is used in the real world.
Adam McCombs, Robert Banh


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