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01.12.2015 | Regular article | Ausgabe 1/2015 Open Access

EPJ Data Science 1/2015

The effect of recency to human mobility

EPJ Data Science > Ausgabe 1/2015
Hugo Barbosa, Fernando B de Lima-Neto, Alexandre Evsukoff, Ronaldo Menezes
Wichtige Hinweise

Electronic Supplementary Material

The online version of this article (doi:10.​1140/​epjds/​s13688-015-0059-8) contains supplementary material.

Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

Developed the ideas, methods and analyses: HB and RM. Empirical data analysis: HB and AE. Wrote the manuscript: HB, FBLN and RM.

1 Introduction

The understanding of the fundamental mechanisms governing human mobility is of importance for many research fields such as epidemic modeling [13], urban planning [4, 5], and traffic engineering [68]. Although individual human trajectories can seem unpredictable and intricate to an external observer, in fact they exhibit many spatiotemporal regularities [917]. One of these patterns, largely observed in empirical data, is the strong tendency we have to spend most of the time in just a few locations [15, 18, 19]. More precisely, the distribution of visitations frequencies have been observed to be heavy tailed, being better approximated by a power law distribution [13, 18].
However, the fundamental mechanisms responsible for shaping our visitation preferences are still not fully understood. The preferential return (PR) mechanism, proposed by Song et al. [18], offered an elegant and robust model for the visitation frequency distribution. It defines the probability \(\Pi_{i}\) for returning to a location i as \(\Pi _{i}\propto f_{i}\), where \(f_{i}\) is the visitation frequency of the location i. It implies that the more visits a location receives, the more visits it is going to receive in the future, which in different fields goes by the names of Matthew effect [20], cumulative advantage [21], or preferential attachment [22].
Although the focus of the PR mechanism - as part of the Exploration and Preferential Return (EPR) individual mobility model - was to replicate the scaling properties of human mobility, its robustness and modularity, combined to analytical formalism the authors employed in deriving its mechanisms, has turned it into a modeling platform itself, where authors can test their hypotheses by easily replacing or adding specific mechanisms to it [23]. For instance, Toole et al. [24] incorporated a social mechanism to the mobility dynamics.
However, the Preferential Return assumption as a property of human motion leads to two discrepancies. First, the earlier a location is discovered, the more visits it is going to receive. It implies that a early-discovered location will most likely be one of the most visited ones throughout the entire lifespan of the individual. Second, if the cumulative advantage indeed holds true for human movements, people would not change their preferences, which is clearly not true.
In this work we investigate the existence of a recency bias - a stronger influence of recent events - in human mobility, a phenomenon known to play an important role to other decision-making-related behaviors [2527]. Our objective is to investigate the influences of accumulated mobility trajectories (i.e. visitation frequencies) and recent mobility context (i.e. recency) to human traveling behavior.
Notice that we are not implying a dichotomy between them but rather that recency and frequency are complementary mechanisms that ultimately share some level of dependency. From an individual’s trajectory standpoint, it is obvious that frequently-visited locations are recurrent in one’s trajectory and therefore the interval between two consecutive visits tend to be short. On the other hand, a recently-visited location does not depend on the number of previous visits to it.
In order to extract these two traits from individual human displacements, one needs to look at the evolution of visitation patterns over a large period of time. In this work, we propose a novel rank-based framework for human mobility characterization beyond the spatiotemporal dimensions, where each point in a trajectory can be decomposed into its frequency and recency ranks.
In our analyses, we used two human mobility datasets: the first one (D1) corresponding to 6 months of anonymized mobile-phone traces of 30K users from a large metropolitan area in Brazil. The second dataset (D2) is composed of more than 23M check-ins produced by more than 51K Brightkite users around the world.1
It is worth noting that the data we analyzed is subject to a sample bias. One way to reduce the influence of such bias is by analyzing multiple datasets representing differences in the populations across multiple dimensions. In our analyses, the datasets have important differences in terms of the population they represent. The data of D1 has a noticeable socio-economic bias due to the fact that approximately 75% of mobile phones in Brazil correspond to pre-paid lines, mostly used by lower-middle and working classes. Additionally, it is plausible to assume that the data in D2 have an age bias, with younger people being over-represented in it. See the Materials and Methods section for more information on the datasets.
Nevertheless, the generality of our approach and the patterns we observed across the different datasets suggest that the recency bias we uncovered is a true universal mechanism of human traveling behaviors. Also, our results show a strong tendency of individuals to return to recently-visited locations that are not conditioned to the number of previous visits. Last, we incorporate the recency bias into a human mobility model and show that it is an important mechanism of the human traveling behavior. In the next section we contextualize our work within the current human mobility literature.

2 Related works

Traditionally, quantitative investigation of human movements was largely based on survey data. Over the last decade the field has witnessed a paradigm shift, mostly due to the increasing availability of high-resolution time-resolved digital human traces. This was made possible thanks to the development and popularization of many information and communication technologies such as GPS devices [2830], location-based social networks [3133] and mobile phone communications [15, 3436] to name but a few.
In 2006, Brockmann et al. [16] analyzed more than 460K dollar bills traces concluding that both the jump length and waiting-time distributions in human traveling behavior can be mathematically described by a two parameter continuous time random walk. In 2008, González et al. [15] empirically found two important regularities in human traveling behavior: first, humans tend to spend most their time in very few highly-frequented locations, and second, individuals trajectories can be described by a time-independent characteristic length scale. Later on, Song et al. further explored the fundamental scaling properties of human travels, and proposed a general model of individual mobility - namely Exploration and Preferential Return (EPR) - capable of reproducing not only the spatiotemporal properties of mobility but also the heavy-tailed visitation frequency distribution.
In the EPR model, the probability of returning to a given location does not take into account the current individual’s location, nor the time elapsed since the previous visit to that place. However, when it comes to the predictability of individual’s trajectories, the performance of Markovian predictors based on recent past history suggests the existence of a visitation bias toward recently-visited locations on a short time scale [3739].
Szell et al. [23] analyzed the virtual trajectories of more than 1,400 players within the virtual world of the MMORPG Pardus, pointing to the fact that the EPR model could not capture sub-diffusive evolution of the mean squared displacement (MSD) exhibited by the users within the Pardus virtual world. It was partially due to the lack of a mechanism capable of reproducing a tendency of the players to return to recently-visited sites in the game [23].
Schneider et al. [19] applied a motif approach - brought from network science - to the investigation of the underlying mechanisms of daily human mobility patterns. In that study, individual daily trajectories were represented by directed networks, in which nodes and edges represent visited locations and the trips between them respectively. Since it aims at capturing the individual daily mobility graphs, a recency bias at this time scale would be indistinguishable from the small number of locations an individual typically visits on a day. For instance, in Ref. [19] the average number of locations visited on a single day was \(\langle N\rangle\approx3\).
In this study we explore the visitation patterns that emerge from the individual microlevel traveling behavior, under a time-scale-agnostic approach.

3 A rank-based analysis of human visitation patterns

In this section, we propose a rank-based approach to the analysis of human trajectories. For such, we defined two rank variables \(K_{f}\) and \(K_{s}\) characterizing respectively the frequency and recency of a given location in the context of a individual trajectory. Both ranks were measured in a expanding basis from the accumulated sub-trajectories. To illustrate, consider a particular user x with a trajectory \(T=[(l_{1},l_{2},\ldots,l_{n}),l_{i}\in [1,\ldots ,N]]\) composed of n steps to \(S \le N\) locations. For each step \(j>0\), we have the partial trajectory \(\mathcal{T} = [l_{1},l_{2},\ldots , l_{j-1}]\) composed of all the previous steps, with \(l_{j-1}\) being the immediate preceding step. From the sub-trajectory \(\mathcal{T}\) we compute the frequency-based ranks \(K_{f}\) of all locations visited so far. If the step j is a return (i.e., \(l_{j}\in\mathcal{T}\)) we say that the frequency rank of the location \(l_{j}\) is the rank \(K_{f}(l_{j})\).
As we mentioned, the PR mechanism suggests that the visitation probability of a particular location is proportional to the number of previous visits to it. Our claim is that the Zipf’s Law observed in visitation frequencies distribution is influenced by a recency bias expressed as a tendency to return to recently-visited locations, represented here as \(K_{s}\).
In other words, we can describe the two rank variables as:
  • \({K_{s}}\) is the recency-based rank. A location with \(K_{s} = 1\) at time t means that it was the previous visited location. \(K_{s} = 2\) means that such location was the second-most-recent location visited up to time t, and so on.
  • \({K_{f}}\) is the frequency-based rank. A location with \(K_{f} = 1\) at time t means that it was the most visited location up to that point in time. Similarly, a location with \(K_{f} = 2\) is the second-most-visited location up to time t, and so on.
Given the definitions above, we first analyzed the frequency of returns as a function of \(K_{s}\). This analysis shows that such probability decays vary rapidly with \(K_{s}\) (Figure 1). More precisely, for D1, the probability \(p(K_{s})\) follows a truncated power-law distribution, defined as
$$p(x) = Cx^{-\alpha}\mathrm{e}^{-x/\kappa} $$
with exponent \(\alpha_{K_{s}} \approx1.644\pm0.001\) and exponential cut-off \(\kappa_{K_{s}} \approx40.9\pm0.3\) whereas the best fit for the frequency-based rank distribution is achieved when \(\alpha_{K_{f}} \approx1.560\pm0.0009\) and \(\kappa_{K_{f}} \approx23.6\pm0.2\). For D2, the best fit for the return ranks distribution is obtained with parameters \(\alpha_{K_{s}} \approx1.699\pm0.001\) and \(\kappa_{K_{s}} \approx206.6\pm7.6\) for the recency rank, whereas the frequency rank has the exponent \(\alpha_{K_{f}} \approx1.521\pm0.001\) and cut-off \(\kappa_{K_{f}} \approx64.3\pm1.3\) (see the Supporting Information (Additional file 1) for details on the curve fitting methods and results).
Notice that the exponents for the rank distributions were very similar for both datasets, regardless of their significant differences in terms of spatial coverage, number of users and time scale, suggesting that the distribution of the rank variables might be capturing a common underlying mechanism.
However, one can notice that the recency rank is a convolution of both frequency and recency biases, since highly-visited locations implies short intervals between visits. In order to quantify and decompose the recency bias from the recency rank we explore the intuition that even though low \(K_{f}\) implies low \(K_{s}\), the opposite is not true. The recency dimension is memoryless in the sense that the \(K_{s}\) value of a location at time \(t+1\) does not depend on the \(K_{s}\) at t and therefore, even recently-discovered locations can have a low \(K_{s}\). The following analyses exploit this property of the recency rank by testing whether infrequently-visited locations can help us identify - and measure - the recency bias.

3.1 Recency over frequency: the role of recent events in human mobility

From the joint distribution of the rank variables we investigated the conditional frequencies of \(P(K_{s}|K_{f})\). If users have a bias for recently-visited locations we should observe:
lower values of \(K_{s}\) must be frequently observed over a wider range of \(K_{f}\). It would suggest that we tend to return to recently-visited locations even if it was just discovered (i.e., lower \(K_{f}\) rank);
higher values of \(K_{f}\) must deviate from lower \(K_{f}\) values, suggesting that the probability of return to a location decays with time, especially if it was a highly-visited location.
To test these hypotheses, we analyzed \(P(K_{s}|K_{f})\) for all \(K_{f}\) and \(K_{s}\) values. For example, a visit to a location with ranks \((10,3)\) means a return to the 10th most visited site after visiting 3 other locations. The conditional frequencies are here represented as two-dimensional histograms (shown as heatmaps) (Figure 2).
The first pattern we can observe is that for both datasets the conditional probability distributions (Figure 2(a) and (b)) are highly right-skewed and asymmetric. The right-skewness results not only from a combination of the heavy tails of \(p(K_{f})\) and \(p(K_{s})\) individually, but also from the convolution of them.
From the asymmetries in the distribution we can extract important insights regarding the dynamics of the recency bias in human mobility. The first one is the fact that recency bias is more pronounced up to \(K_{s} \approx40\) visits, beyond which the return probability vanishes. One possible explanation for such upper bound to the recency effect is due to the maximum long-term temporal regularities observable in D1 and D2 (i.e. monthly and yearly respectively). In D1, the average number of visits per month a user made is 46.4 whereas in D2, the average number of visits per year was 46.7. Since it is difficult to determine the recency bias in such long-term regularities, from here on we will focus our attention on the short-term returns.
When it comes to our most-visited locations, we tend to return to them after visiting very few locations. It can be seen by the rapid decrease in the returns frequencies when \(K_{s}\) grows. For instance, in D1, more than 91% of the returns to the most-visited place occurred after visiting fewer than five other locations, while for D2, it was more than 86% (see Figure 3).

4 The recency bias to recently-discovered locations

As we mentioned before, one way to decompose the recency from the frequency bias is by looking at the returns to recently-discovered or infrequently-visited locations, characterized by a \(K_{f} > C_{f}\), where \(C_{f}\) is a \(K_{f}\) value above which the recency bias stands out from the frequency bias in a given dataset. In fact, what we really want to measure is the likelihood of returning to a location whose frequency rank is \(K_{f} = x\) after having visited \(K_{s} = y\) locations such as \(p(K_{f} = x|K_{s} = y) > p(K_{f} = y | K_{s} = x)\) and \(x \gg y\). Thus, we define the probability ratio \(\Pi(x,y)\) as
$$\Pi(x,y) = \frac{p(K_{f} = x|K_{s}=y)}{p(K_{f}=y|K_{s} = x)}, $$
where for \(p(x,y) > p(y,x)\), the ratio \(\Pi(x,y) > 1\). For instance, \(\Pi(20,2)\) quantifies the proportion between: the number of visits to the 20th most visited location after visiting 2 other locations and the number of visits to the 2nd most-visited location after visiting 20 other locations. Figure 2 (bottom panels) shows the distribution of \(\Pi(x,y)\). Hence, we defined \(C_{f}\) simply as
$$C_{f} = \min_{x} \bigl\{ \Pi(x,y) |\forall y : \Pi(x,y) > 1; x > y \bigr\} . $$
From Figures 2(c) and 2(d), we can visually estimate \(C_{f}\approx12\) and \(C_{f}\approx20\) for D1 and D2 approximately. Again, as expected, we can observe that the recency bias evident indeed becomes more and more prominent for larger \(K_{f}\).
Based on what we described as the transient nature of the recency effect, it is clear that if a location is recurrently visited within short intervals for a reasonable time, it can climb up positions in the \(K_{f}\) rank. Moreover, since the recency information is entirely encoded within the order in which the places were visited. One simple but very useful implication of this property is that if we randomly shuffle a trajectory, the visitation frequencies are preserved whereas the recency bias is lost.
The first feature we can observe is that when we shuffle the trajectories in D1 (Figure 4(a)), the ranks distribution exhibit a similar pattern as observed on the original data. However, it supports our claim that the predominance of the preferential return, as captured by the aggregated mobile phone data of D1, is hindering the micro-level dynamics characteristic of the recency effect. A closer look at the bottom rows of Figure 4(a) does not show any increased probability due to recency. When we artificially destroy the power-law distribution of the visitation frequencies (Figure 4(b)) we can observe a dramatic change in the ranks distribution. It suggests that a significant part of the ranks distribution of D1 is indeed rooted on the visitation frequencies, as predicted by the PR mechanism.
When we analyze the randomized versions of D2 the influence of the recency becomes even more evident. As before, shuffling the individuals trajectories (Figure 4(d)) removes the features we described in Figure 2 (as before, the evidence in the bottom rows is not there). Moreover, by removing the temporal information from visitation sequences in D2, the rank distributions acquire the same form as the one of D1.
In summary, when we look at the recency rank distributions for the randomized data in both datasets, we see that the recency rank on the shuffled trajectories deviate from the empirical data. showing that the recency effect is indeed present in both datasets. More striking, however, is the fact that this analysis not only shows that the recency effect is bounded to the most recently-visited locations but also suggests a possible existence of an upper limit to the effect. For instance, the recency effect could be observed more strongly when returns occur after visiting two locations in D1 and three locations in D2. It means that if an individual returns to a recently-discovered location before having visited 3 other locations, it is likely that this location will be visited again soon.

5 The recency-based model

Based on the empirical evidence of the recency bias in human mobility, the next natural step is to test the generative mechanisms of the features described on the previous section. For such, we propose a recency-based variation to the EPR model where the recency bias is incorporated. Also, we disregarded the CTRW component of the model. The noninclusion of CTRW let us better capture the recency visitation bias; in our analyses only the individuals’ displacements (i.e., successive observations in different locations) were considered. Therefore, waiting times would have absolutely no effect in our analyses since they would be removed in the pre-processing phase. A high-level representation of the model is depicted in Figure 5. Notice that in our definition we used uppercase K for the rank variables whereas in Ref. [18] the authors used lowercase k.
The model can be described as follows: first, a population of N agents is initialized and scattered randomly over a discrete lattice with \(M\times M\) cells, each one representing a possible location. The initial position of each agent is accounted as its first visit. At each time step agents can visit a new location if probability \(p_{\mathrm{new}} = \rho S^{-\gamma}\), where S corresponds to the number of distinct locations visited thus far. The parameters values were estimated from the empirical data (see Supporting Information for details) as \(\gamma _{D1} = 0.73\pm0.03\) and \(\rho_{D1} = 0.83\pm0.03\). For D2, the estimated parameters were \(\gamma_{D2} = 0.50\pm0.08\) and \(\rho_{D2} = 0.75\pm0.03\).
With complementary probability \(1 - p_{\mathrm{new}}\) an agent returns to a previously visited location. If the movement is selected to be a return, with probability \(1 - \alpha\) the ith last visited location is selected from a Zipfian distribution (Zipf’s law) with probability
$$p(i)\propto K_{s}(l_{i})^{-\eta}, $$
where \(K_{s}(l_{i})\) is the recency-based rank of the location \(l_{i}\). The parameter η controls the number of previously visited locations a user would consider when deciding to visit a location. With probability α the destination is selected based on the visitation frequencies with probability
$$\Pi_{i} \propto K_{f}(l_{i})^{-1 -\gamma}, $$
where \(K_{f}(l_{i})\) is the frequency rank of location \(l_{i}\). Notice that when \(\alpha= 1\) we recover the original preferential return behavior of the EPR model while when \(\alpha= 0\), visitation returns will be based solely on the recency. We experimentally tested different parameters configuration for the model. Our analyses have shown that when \(\alpha= 0\), the heavy tail of the visitation frequency disappears while for \(\alpha= 1\) the power law of the recency distribution vanishes. It suggests that both mechanisms must be present in order to reproduce those two features.
The synthetic data produced by the EPR model seems to have a good approximation with the empirical data (see Figure 6(a)). However, when we compare the bottom-most rows of the histogram, it deviates from the empirical evidence, by not capturing the broader distribution of \(p(K_{f},K_{s})\) for recently-visited locations. On the other hand, the recency-based mechanism (RM) reproduced the recency influence as observed in the empirical data (Figure 6(b)).
When we look at the \(K_{f}\) distribution, the EPR model recovers its heavy tail, as one would expect (inset of Figure 6(d)). On the other hand, when we look at each variable individually we notice that the \(K_{s}\) distribution, as produced by the EPR model deviates from a power law. In fact, it is better approximated by an exponential distribution whereas recency-model maintains its power-law behavior. The differences in the \(K_{s}\) distribution as produced by both models become more evident in log-linear scale, where we can clearly see that the EPR model does not capture the preference for recently-visited locations (see main plot of Figure 6(c) and Figure 6(d)).
The validity of our approach in reproducing the recency bias was tested using a two-sample Kolmogorov-Smirnov (KS) test. As previously discussed, one way to observe the recency bias is by looking at the distribution of \(K_{f}\) for small \(K_{s}\). Hence we tested the same-distribution hypothesis of \(K_{f}\) by comparing the empirical distributions from the data against those produced by the simulation models. In other words, we want to compare the visitation frequencies of the locations being visited after visits to at least \(K_{s}\) locations (Figure 7). To serve as a reference we applied the same approach comparing the \(K_{f}\) distributions of D1 against D2.
We can clearly see that the Recency model was the only one to reproduce the \(K_{f}\) distribution for small \(K_{s}\) values (i.e., the recently-visited locations). Although the full \(K_{f}\) distribution produced by the \(EPR\) has strong agreement with the empirical data, it could not reproduce recency effect as captured by conditional frequencies. For larger \(K_{s}\) values (e.g., greater than 15), the \(EPR\) approximates again to the data, showing a fit even better than our approach, showing that the recency effect is indeed bounded.
Another interesting pattern observed in Figure 7 is that the goodness-of-fit test not only confirmed our findings that the importance of the Recency bias decays as we visit more locations between consecutive visits, but also it supports the evidence that such influence is bounded to approximately five locations.

6 Discussion

When it comes to visitation patterns, humans are extremely regular and predictable, where recurrent travels respond for most of our movements. An external observer can identify from ones’s trajectories locations such as home and work, even after a very short period of observation. On the long term, however, these visitation patterns are not expected to remain the same. New locations are discovered. New social ties are established. New opportunities arise.
Akin to other human behaviors, traveling patterns evolve from the convolution between internal and external factors. A better understanding on the mechanisms responsible for transforming and incorporating individual events into regular patterns is of fundamental importance. In this work, we revealed that the recency bias - as observed in other human behaviors - also plays a role in human traveling patterns. Our results show that a single visit to a place strongly affects its likelihood of the further visits. More surprisingly, the recency influence is highly bounded to a few recently-visited locations. Our findings were drawn from a novel bivariate rank-based approach from which we could decompose the recency and frequency dimensions in determining individual visitation patterns.
Finally, we extended the EPR model to include a recency mechanism, which managed to successfully replicate some of the recency and frequency visitation patterns we described here. The importance of our results go beyond its scientific value for the human mobility community and their traditionally related areas such as urban planning and public health. The recency bias can be of great interest for areas such as public security (e.g., detection of anomalies in individual trajectories) and strategic management (e.g., offering a better understanding of customer visitation patterns) to name but a few. In a broader sense, our results add a small but important piece to our understanding of the human traveling behavior.

7 Materials and methods

7.1 The empirical datasets

In this work, we used two mobility datasets: the first one (D1) corresponds to 6 months of anonymized mobile-phone traces from a large metropolitan area in Brazil. This dataset is composed of 8,898,108 records from 30,000 users between January 1-June 30, 2014. The second dataset (D2) is composed of 23,736,435 check-ins from 51,406 Brightkite users in 772,966 different locations. Unlike the mobile phone data, locations in the Brightkite dataset correspond to the actual places where the users checked in - phone data locations correspond to the antenna tower the phone communicates with and hence are approximations of the user’s actual location.
Since our interest here is on the individuals’ trajectories, in this analysis we considered only the data that provides information relating to the users’ displacements. Hence, we filtered out multiple repeated observations on the same place, resulting in a time series for each individual, representing their trajectories over the observed period. The rationale for removing the successive points in a same location is because in the context of this work, recency is defined in terms of visits to recent past destinations. Hence, successive observations within the same location cannot be considered as being influenced by a recency bias. Thus, since human displacements are interspersed by longer periods with no jumps, the bursty behavior, observed in many human activities (including mobile phone communications) [40, 41] would otherwise wrongfully boost the measurements of a recency preference.
To illustrate how the filtering works, if we assume that A, B and C are locations, and the data shows a user in the locations (in this order) \([A,B,B,B,C,C,A,A,A,B]\), the multiple consecutive observations at the same locations are filtered out. Hence, the trajectory to be analyzed would be \([A,B,C,A,B]\). Furthermore, to reduce the influence of co-located antennas (common in densely-populated sites), we merged those within less than 10 meters apart under the just one id.

7.2 The randomized datasets

Additionally, in order to verify whether the power law observed in the recency rank distribution is rooted on the temporal semantics of individuals’ trajectories, we applied our rank-based approach to randomized versions of both empirical datasets (D1 and D2). The first randomized dataset we analyzed (R1) was obtained from uniformly shuffling each individual trajectory. This way, we artificially remove any temporal information possibly encoded within the individual trajectories, while maintaining the visitation frequencies intact. On the second randomization method (R2), we also remove the visitation frequencies by generating for each user a new random trajectory with the same number of displacements, and the same number of distinct visited locations. To serve as the baseline for the analyses, the data of the third randomization approach (R3) produces a new dataset with the same size as the original one, but keeping only the total number of users and locations. More precisely, for each of the datasets, we generated a randomized version of them with M random points
$$v_{m} = [u_{m},l_{m},m],\quad m\in[1,\dots,M], $$
where each \(u_{m}\), \(l_{m}\) is uniformly sampled from U users and N locations respectively, with M, U and L the same as in D1 and D2.
Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

Developed the ideas, methods and analyses: HB and RM. Empirical data analysis: HB and AE. Wrote the manuscript: HB, FBLN and RM.
Brightkite was a location-based social networking service launched in 2007 and closed in 2011 [33, 42].

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Supporting Information: Statistical analysis and parameters estimation (pdf)
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