The Effects of Targeted Safety Campaign and Enforcement Programs in Hulu Langat District, Malaysia

This paper presents the effects of a targeted safety program recently carried out in the district of Hulu Langat, Selangor Malaysia. In this program, a combined approach of targeted campaign on motorcycle safety followed by police enforcement was carried out. The campaign materials for motorcycle safety were developed based on in-depth research and they were pretested at a number of factories whereby high riding population was recorded. Accident data were compiled in a computerized accident recording system (CARS) and appropriate intervention models were developed. From the models developed, it was found that the number of motorcycle fatalities dropped by more than a third following the intervention. In contrast, there has been an increased in fatality in the control area during the same period.