Weitere Kapitel dieses Buchs durch Wischen aufrufen
The aim of this chapter is to discuss the evolution of marketing as a field of practice and academic discipline, the different eras of its evolution and relevant market factors and competitive factors to reinforce our perceptions of the advances of marketing dynamics that extend competitive advantage and ensure business sustainability. An inductive constructivist approach is followed to support findings from the reviewed literature. These illustrate six eras in the evolution of marketing and recommend an analysis of the causes and consequences of stakeholder relationships and interactions as a stakeholder causal scope of strategic market/stakeholder orientation, as an alternative approach to building capacity in dealing with the contemporary competitive markets, with an aim to prolong competitive advantage.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Acar, E., & Ozkan, S. (2017). Corporate governance and provisions under IAS 37. EuroMed Journal of Business, 12(1), 52–72. CrossRef
Agariya, A. K., & Singh, D. (2011). What really defines relationship marketing? A review of definitions and general and sector-specific defining constructs. Journal of Relationship Marketing, 10(4), 203–237. CrossRef
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. CrossRef
Berner, A., & Tonder, C. L. V. (2003). The postmodern consumer: Implications of changing customer expectations for organisational development in service organisation. The Journal of Individual Psychology, 29(3), 1–10.
Bresciani, S., Ferraris, A., and Giudice, M. D. (2017). The management of organizational ambidexterity through alliances in a new context of analysis: Internet of Things (IoT) smart city projects. Technological Forecasting and Social Change. Published ahead of print, doi: https://doi.org/10.1016/j.techfore.2017.03.002.
Burke, B. (2012) . Post-modernism and post-modernity. Available at: http://www.infed.org/biblio/b-postmd.htm. Accessed 29 November 2012.
Chebbi, H., Yahiaoui, D., Vrontis, D., & Thrassou, A. (2015). Building multiunit ambidextrous organizations—A transformative framework. Human Resource Management, 54(1), 155–177. CrossRef
Cohen, L. (2016). Formalizing mathematics via predicative and constructive approaches. Doctoral thesis, University of Tel-Aviv, Tel-Aviv, Israel.
Donaldson, B., & O’Toole, T. (2007). Strategic market relationships: From strategy to implementation (2nd ed.). Brisbane: Wiley..
Eisenhardt, K. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. CrossRef
Featherstone, M. (1991). Consumer culture and postmodernism. London: Sage.
Firat, F. A., Dholakia, N., & Venkatesh, A. (1995). Marketing in a postmodern world. European Journal of Marketing, 29(1), 40–57. CrossRef
Giacosa, E., Ferraris, A. Mazzoleni, A., and Vrontis, D. (2017). A model for testing the relationship between company size and performance: A cross country analysis. Global Business and Economics Review. Available at: http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=GBER. Accessed 4 January 2018.
Glaser, B., & Strauss, A. (1967). The discovery of grounded theory: Strategies in qualitative research. London: Wiedenfeld and Nicholson.
Gould, S. J., & Lerman, D. B. (1998). Postmodern versus long-standing cultural narratives in consumer behaviour: An empirical study of NetGirl online. European Journal of Marketing, 32(7/8), 644–654. CrossRef
Graham, C. (2003). The transition from mode-1 to mode-2 society: The implications for education. Available at: http://www.futures1.net/docs/Mode-2%20Paper.doc.pdf. Accessed 11 August 2009.
Gummesson, E. (2002). Total relationship marketing (1st ed.). Oxford: Elsevier/Butterworth-Heinemann.
Gummesson, E. (2008). Total relationship marketing (3rd ed.). Oxford: Elsevier/Butterworth-Heinemann.
Gummesson, E. (2014). Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm. International Journal of Contemporary Hospitality Management, 26(5), 656–662. CrossRef
Hallier, J., & Forbes, T. (2004). In search of theory development in grounded investigations: Doctor’s experiences of managing as an example of fitted and prospective theorizing. Journal of Management Studies, 41(8), 1379–1410. CrossRef
Hassard, J. (1993). Sociology and organizational theory: Positivism, paradigms, and postmodernity. Cambridge: Cambridge University Press. CrossRef
Ketokivi, M., & Mahoney, J. T. (2016). Transanction cost economics as a constructive stakeholder theory. Academy of Management Learning and Education, 15(1), 123–138. CrossRef
Kotler, P. (2003). Marketing management (International ed.). Sydney: Prentice Hall.
Kurtz, D. L. (2009). Contemporary marketing. Singapore: South-Western Cengage Learning.
Larchey-Wendling, D. (n.d.). Proof pearl: Constructive extraction of cycle finding algorithms. Available at: https://members.loria.fr/DLarchey/files/papers/ITP_2018_paper_16.pdf. Accessed 1 February 2018.
Little, E., & Marandi, E. (2003). Relationship marketing management. Singapore: Thomson Learning.
Peteraf, M., Stefano, G. D., & Verona, G. (2013). The elephant in the room of dynamic capabilities: Bringing two diverging conversations together. Strategic Management Journal, 34, 1389–1410. CrossRef
Prince, M. J., & Felder, R. M. (2006). Inductive teaching and learning methods: Definitions, comparisons, and research bases. The Research Journal for Engineering Education, 95(2), 123–138. CrossRef
Rowland, C. A., Hall, R. D., & Altarawneh, I. (2017). Training and development: Challenges of strategy and managing performance in Jordanian banking. EuroMed Journal of Business, 12(1), 36–51. CrossRef
Santoro, G., Vrontis, D., Thrassou, A., and Dezi, L. (2017). The internet of things: Building a knowledge management system for open innovation and knowledge management capacity. Technological Forecasting and Social Change. Published online ahead of print, doi: https://doi.org/10.1016/j.techfore.2017.02.034.
Shams, S. M. R. (2011). A relationship marketing model to enable sustainable growth of the Bangladesh Cricket Board: A stakeholder causal scope analysis. Doctoral dissertation. Rockhampton: Central Queensland University.
Shams, S. M. R. (2013). Implications of relationship marketing indicators to enable organisational growth: A stakeholder causal scope analysis. In H. Kaufmann & M. F. A. K. Panni (Eds.), Customer centric marketing strategies: Tools for building organizational performance (pp. 214–244). Hershey: Business Science Reference. CrossRef
Shams, S. M. R. (2016a). Capacity building for sustained competitive advantage: A conceptual framework. Marketing Intelligence and Planning, 34(5), 671–691. CrossRef
Shams, S. M. R. (2016b). Branding destination image: A stakeholder causal scope analysis for internationalisation of destinations. Tourism Planning and Development, 13(2), 140–153. CrossRef
Shams, S. M. R. (2017a). Transnational education and total quality management: A stakeholder-centred model. Journal of Management Development, 36(3), 376–389. CrossRef
Shams, S. M. R. (2017b). International education management: Implications of relational perspectives and ethnographic insights to nurture international students’ academic experience. Journal for Multicultural Education, 11(3), 206–223. CrossRef
Shams, S. M. R., and Belyaeva, Z. (2017). Quality assurance driving factors as antecedents of knowledge management: A stakeholder-focussed perspective in higher education. Journal of Knowledge Economy. Published online ahead of print, https://doi.org/10.1007/s13132-017-0472-2.
Shams, S. M. R., & Kaufmann, H. R. (2016). Entrepreneurial co-creation: A research vision to be materialised. Management Decision, 54(6), 1250–1268. CrossRef
Shuv-Ami, A., Vrontis, D., & Thrassou, A. (2018). Brand lovemarks scale of sport fans. Journal of Promotion Management, 24(2), 215–232. CrossRef
Smart, K. L., Witt, C., & Scott, J. P. (2012). Toward learner-centred teaching: An inductive approach. Business Communication Quarterly, 75(4), 392–403. CrossRef
Stavros, C. (2005). Relationship marketing in Australian professional sport: An organizational perspective. Doctoral dissertation. Brisbane: Griffith University.
Thomas, M. (1997). Consumer market research: Does it have validity? Some postmodern thoughts. Marketing Intelligence and Planning, 15(2), 54–59. CrossRef
Thrassou, A., Vrontis, D., Tsakiris, T., & Hadjistassou, C. (2016). The Cyprus oil and gas industry’s indirect business effects—A predictive real-time analysis. Journal of Transnational Management, 21(3), 115–141. CrossRef
Tomer, J. F. (1998). Beyond transaction markets toward relationship marketing in the human firm: A socio-economic model. The Journal of Socio-Economics, 27(2), 207–208. CrossRef
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10. CrossRef
Vrontis, D., Thrassou, A., Santoro, G., & Papa, A. (2017). Ambidexterity, external knowledge and performance in knowledge-intensive firms. The Journal of Technology Transfer, 42(2), 374–388. CrossRef
Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). Thousand Oaks: Sage.
- The Evolution of Marketing as an Innovative Knowledge Stream: The Evolving Role of Stakeholder Causal Scope
S. M. Riad Shams
Neuer Inhalt/© Stellmach, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta, digitale Transformation/© Maksym Yemelyanov | Fotolia