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Once media technologies emerged, the industry developed into a multisided market, with fans on one side of the market, the media on the other, and growth on either side benefitting both. Historically, the arrival of new forms of media, including radio and television, was not universally supported by sports leagues, wary of existing industry relationships with stakeholders. Despite this, the National Football League was well placed to take advantage of advances in television, and emerged as the dominant professional league. However, the arrival of new media has made the multisided market model of professional sports leagues—which has focused on protection and exploitation of league content as intellectual property—inefficient, and calls for a new model to integrate new media into the market.
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- The Evolution of Professional Sport as a Multisided Market
Daniel S. Mason
- Chapter 2