2012 | OriginalPaper | Buchkapitel
The Evolution of the Luxury Market: Stairway to Heaven?
Erschienen in: Luxury Strategy in Action
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Luxury is the art of fools, said Henri Duvernois.In the space of 20 years, the luxury market has changed, almost beyond recognition. The narrow range of customer-targeted and the exclusive-distribution channels have been replaced by a stretching of the brand to appeal to and be affordable by a wider range of consumers.