2013 | OriginalPaper | Buchkapitel
The Fingerprint Method Concept
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Once the founding principles of brand identity have been redefined, it remains to put forward an analytical method that makes it possible to both identify brand identity and to manage it with the help of a simple, clear diagram: the Fingerprint Method, which was conceived to follow the creation and the evolution of the mental imprints or impressions left by brands in the public’s mind.