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Erschienen in:
2014 | OriginalPaper | Buchkapitel
The Focus of the Innovation of Family Firms in the Luxury Fashion Business
verfasst von : Elisa Giacosa
Erschienen in: Innovation in Luxury Fashion Family Business
Verlag: Palgrave Macmillan UK
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The chapter focused on the innovation strategy of luxury fashion family businesses in terms of products and processes, a distinction that has important theoretical and practical implications for the innovation strategy. After analysis of the various configurations in which innovation strategy is implemented (internally and externally), we focused on the various strategies that companies might implement in terms of products and processes, identifying their strengths and weaknesses and educating customers to appreciate more innovative products. Lastly, we analysed the connections between research and development activities, networks and innovativeness.