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2020 | OriginalPaper | Buchkapitel
7. The Four-Step Influencer Marketing Framework
A step-by-step framework to a scalable media channel that is fully aligned with your overall marketing plan.
Abstract
How do you define your primary marketing objective? What are the four different marketing objectives for influencer marketing? Why are brands commonly picking the wrong KPIs for their marketing objectives? How do you come up with a strong creative idea for your campaign? How much should you be spending on influencer marketing, and how much does it cost?
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