Agricultural markets in developing countries have experienced many changes over the past decades (Jaffee and Morton, 1995; Dolan and Humphrey, 2000; Minot and Ngigi, 2004; World Bank, 2008). The domestic agricultural supply chains, which were formerly dominated by parastatal organizations, have been liberalized in many countries due to a series of policies such as the Structural Adjustment Programme. This invited the massive entry of private traders, making the domestic market more competitive. At the international level, many tariff barriers have been mitigated as preferential treaties have been signed for developing countries. The role of retailers (both in developing and developed countries) in procuring the raw produce from farmers has also increased. In addition, improved modes of transport have also reduced transportation costs. All these changes have contributed to providing farmers in developing countries with greater access to global markets. On the other hand, competition in global markets is becoming unprec-edentedly intense, and non-tariff barriers in the form of stricter food quality standards and traceability requirements have been increasing (Jaffee and Henson, 2004; Henson et al., 2008). This trend may be causing small-scale farmers in developing countries to become marginalized from global markets.
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