2024 | Buch

The Google Model

Managing Continuous Innovation in a Rapidly Changing World

verfasst von: Annika Steiber

Verlag: Springer International Publishing

Buchreihe : Management for Professionals

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

Inhaltsverzeichnis

Über dieses Buch

Erschließen Sie die Strategien und Praktiken, die Google und ähnliche Organisationen mit diesem unverzichtbaren Leitfaden an die Spitze der Innovation gebracht haben. Dieses Buch geht der Frage nach, wie Google die Managementpraxis revolutioniert hat, um kontinuierliche und disruptive Innovationen in dynamischen Märkten zu fördern. In dieser zweiten Ausgabe werden Sie die folgenden sechs Managementprinzipien erforschen: Lernen Sie die praktische Anwendung dieser Prinzipien in den Bereichen Führung, Kultur, Organisationsstruktur und Personalmanagement. Vergleiche: Verstehen Sie die Entwicklung von Google von 2014 bis 2023 und sehen Sie, wie sich sein Managementmodell angepasst hat, um an der Spitze zu bleiben. Zukunftssichere Strategien: Entdecken Sie, warum Organisationen, die ein neues Managementmodell für das 21. Jahrhundert entwickeln, die Zukunft gehört, indem Sie Googles Modell als Benchmark verwenden und wie Sie Ihre Organisation transformieren können. Dieses Buch ist nicht nur eine theoretische Analyse; es ist ein praktischer Leitfaden für Manager und Beamte, die nachhaltige Managementverfahren umsetzen wollen. Egal, ob Sie ein Start-up vergrößern oder eine große Organisation transformieren: Sie werden wertvolle Erkenntnisse finden, um Innovation und Wachstum voranzutreiben. Darüber hinaus dient dieses Buch als hervorragende Ergänzung für Organisationen, die sich für den Innovationsstandard ISO 56001 interessieren.

Mit KI übersetzt

Inhaltsverzeichnis

Frontmatter

1. Introduction

Abstract

The average lifespan of a multinational company is about half that of a person. While human life expectancy is growing; owing to improved healthcare and better living conditions, the lifespan of companies is getting shorter. This does not have to be the case. In order to last longer and thrive better, companies need to adopt a new management model that is suited to a world of rapid, constant change. The author’s studies of Google provide a basis for formulating such a new model.

Annika Steiber

A New Set of Management Principles

Frontmatter

2. Management Principles for Continuous and Discontinuous Innovation

Abstract

This chapter is about global changes—why they are bigger, come more often, and are becoming more difficult to predict. It is also about what companies have done, and are doing, in order to take advantage of the opportunities and avoid the threats embedded in these ever-accelerating changes by applying six key management principles.

Annika Steiber

The Case of Google in 2014

Frontmatter

3. Google’s Model for Innovation in 2014

Abstract

A search on Amazon in 2014 for the name Google and the word book resulted in more than 20,000 hits. So why read this book? The answer is fairly simple. Few books discuss Google from the perspective of management models and innovative capabilities. Part II will describe Google’s management model for innovation as it existed in 2014.

Annika Steiber

Google in 2023 and Reflections

Frontmatter

4. Google in 2023

Abstracts

Google, reorganized since 2015 in the umbrella firm Alphabet Inc., grew by 2023 to become one of the world’s largest tech companies, with changes to both its governance structure and executive leadership team. As of the end of 2023 the company still had the fourth highest market valuation in the world and the second-most valuable brand. In this Part III we examine the state of Google/Alphabet in 2023, with a focus on the management model used, and compare these findings to the company as it existed in 2014.

Annika Steiber

5. Reflections

Abstract

Reflecting on Google’s changes between 2014 and 2023, the finding is that despite significant changes, Google has continued to follow the six management principles that characterize a highly innovative company fit for a fast-changing world. In 2023, just as in 2014, Google displayed dynamic capabilities, was a constantly changing organization, remained people centric and ambidextrous, networked openly with its surroundings, and took a systems approach. The “Google Model”—as first described in 2014, with updates as viewed through a 2023 lens—remains valid or may be even more valid for incumbents, as the basis for a generic management model oriented toward continuous and discontinuous innovation.

Annika Steiber

Continuous and Discontinuous Innovation: A Critical Business Skill

Frontmatter

6. Managing Continuous and Discontinuous Innovation: A Critical Business Skill

Abstract

The Pan Am neon sign was a well-known icon of the Manhattan skyline in New York City. For many Americans, Pan American Airways was the national airline. The company started the airline in 1927, but its entrepreneurial roots go much farther back—to the importing of South American guano, bird droppings that could be sold as fertilizer. In 1991, 64 years after its founding, Pan Am declared bankruptcy, and out of the ashes rose a manufacturer of intravenous solutions for the medical sector. Today due to continuous and more frequent discontinuous changes in the environment, companies and other organizations need to update their management models to survive long term. This part of the book focuses on the general key management components of the new model, distilled from the Google case. Further, best practices in how to adopt, implement, and sustain changes of the company’s management model are presented and discussed, as well as some complimentary advice in innovation management.

Annika Steiber

Backmatter

Titel: The Google Model
verfasst von: Annika Steiber
Verlag: Springer International Publishing
Electronic ISBN: 978-3-031-66812-8
Print ISBN: 978-3-031-66811-1
DOI: https://doi.org/10.1007/978-3-031-66812-8