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In this chapter a survey is presented on the evolution of factory presentation through images. Examples are discussed with illustrations and significant cases with a historical perspective but considering the industry purposes.
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After 1906 the firm was renamed Gracia y C ia and would continue using the same letterhead in its stationery.
The Lizariturri y Rezola firm in Gipuzkoa had a factory in Lasarte, the “ Biyak- Bat” factory, and another called “ La Providencia” in San Sebastian itself. Its correspondence gathers images from both installations. The Bilbao jewellery and silver shop Anduiza even incorporated four different views. In any case this is a discreet case, far from the example set by the “ Farben fabriken vorn Friedr. Bayer and Cº Elberfeld” company that inserted circa 1900 two wide views of their installations in Leverhusen and D’Elberfeld and another four smaller ones of those in Croix Nord, Barmen, Sgheldploh and Moscow.
The first company to exploit photographic flights was founded by J. Albiz in 1958 with the Aeropro denomination. But in October 1929 the Aurrera company already receives a letter of publicity from the “ Bolckow Vaughan & C.” from Middlesbrough with an authentic aerial view of its installations.
This is the case of the already mentioned jewellery and silver shop L. Anduiza from Bilbao situated in 17, Correo Street and of which we have a picture of the façade and another of the shop as well as another two of both interiors at the same time.
This is the case of Manufacturas A, Canard from Le Puy in the Haute Loire. Its letters used to include a picture of the silk factory, medals of prizes obtained in Lyons and Brussels in 1894 and 1897 and a wide view of the Le Puy emplacement.
This is the case, among others, of the stationery of the Sociedad Franco Española de Alambres y Cables which reproduces its installations in Erandio but in which the estuary appears not in the foreground but in the very background, with its cranes and docked ships, and farther still there is a misty background with the blast furnaces of Altos Hornos and its chimneys and farther still are the mountains. In the foreground is the railway and the company loading platforms, together with its pavilions and – of course- its chimney in the centre of the image.
In Bizkaia the clearest case, an approximation to the idea, can be found in the Euskalduna factory, the stationery of which has a similar image which, in those times, was quite common in the northern Europe.
In the case of the “ Nervión” company, which has from the end of the nineteenth-century included a beautiful building with its long steam chimney and a tug steaming up the river. The tug is, of course, a steam tug.
In the case of the Aurrera company, machines are the protagonists in the late 1920s. The train pulled by a locomotive that belches dense smoke chugs along a landscape in which electric line posts stand out as especially noteworthy. The four wagons that provide perspective to the picture are loaded with tubes, which are the main product of the company.
In fact, there are doubts that this is a real image. It is said that this workshop is “ La Esperanza”, belonging to “ Julián Abando y C ia ” the address of which was in Henao Street; it is true that until not too long ago that the sloped landscape that is visible behind the workshop is not possible, so it may just be a creative invention.
Of course the company owner was the very same or a different A. Canard.
The two views of “ Pradera hermanos” are, I hope, clear illustrations in this respect.
SOBRINO SIMAL, Julián “ La arquitectura de la industria y la organización territorial en España, 1925–1965” in the Documomo Ibérco Register: La arquitectura de la industria 1925–1965 page 8 where one can see an image of the picture by D’Abraida on Babcock Wilcox.
This is for example the case of Madina S.L. de Ingenieros in Bilbao.
- The Image of Factories
Aingeru Zabala Uriarte
- Springer Netherlands