The Impact of Artificial Intelligence on Substantial Entrepreneurial Orientation and a Case Study of a Multinational Company Headquartered in Turkey

In circular economies, the intersection of artificial intelligence and entrepreneurial orientation has become even more important to achieve a better balance and harmony between institutions, the environment, and society. This research explores how artificial intelligence can influence new substantial entrepreneurial trends, applications, and outcomes. It examines how this technology can increase and change the tasks associated with the idea of sustainability. The concepts, sustainability, entrepreneurial orientations, and artificial intelligence have been attracting research interest in Turkey for three decades. However, since the subject is new in the country and there are few empirical studies in the national and international literature, a “case study” was conducted to reveal the effect of the relationship between the variables of this research. As it realized the potential power of sustainability and innovation issues, a multinational company headquartered in Turkiye operating with 41 companies in different sectors with nearly 17,000 employees around the world was chosen as a case study.