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Erschienen in: Marketing Letters 4/2013

01.12.2013

The impact of jump bidding in online auctions

verfasst von: Yongfu He, Peter T. L. Popkowski Leszczyc

Erschienen in: Marketing Letters | Ausgabe 4/2013

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Abstract

This paper reports findings of two field studies, conducted on a local online auction website, that compare bidding strategies in charity and non-charity auctions, focusing on the extent of jump bidding at different stages of auctions. Results indicate that jump bidding is negatively correlated with bidder entry and positively associated with ending prices. These correlations are greatest during the beginning stage of auctions and are substantially larger for charity auctions than for non-charity auctions. Additionally, early-stage jump bidding occurred more often in charity auctions (consistent with bidders trying to drive up prices in charity auctions), ending-stage jump bidding was more frequent in non-charity auctions (possibly used strategically to win the auction). Further, frivolous products tended to sell at a higher proportion of retail value in charity auctions, providing a replication of the results of previous researchers but in a field setting.
Fußnoten
1
Bidders may also bid for more selfish reasons, such as to signal their generosity, in accordance with, e.g., the see-and-be-seen model (Isaac and Schnier 2005; Popkowski Leszczyc and Rothkopf 2010).
 
2
A square root transformation provides an approximation for the Poisson distribution (Thacker and Bromiley 2009).
 
3
For study 2 we added a product-specific intercept to control for heterogeneity in the value across products.
 
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Metadaten
Titel
The impact of jump bidding in online auctions
verfasst von
Yongfu He
Peter T. L. Popkowski Leszczyc
Publikationsdatum
01.12.2013
Verlag
Springer US
Erschienen in
Marketing Letters / Ausgabe 4/2013
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-013-9228-3

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