This study was conducted to find out the perceptions of New York exporters on developments related to EC 1992 and how those changes might affect their marketing strategies. Although a large number of respondents felt that the EC market was very important for the future of their firms, they were concerned about potential tariff and non-tariff barriers. Close to half of the firms studied were in the process of preparing for the post-1992 period. Expanding agent/distributor network was found to be the most preferred method of penetrating the EC market and/or increasing market shares there. The executives in the sample were a great deal more optimistic about the issues related to NAFTA. Many felt that NAFTA will make their firms more competitive both at home and in overseas markets including the European Community.
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- The Implications of Europe 1992 on U.S. Companies: An Empirical Study of New York Manufacturers
Ph.D. Fahri M. Unsal
Ph.D. Hormoz Movassaghi