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2023 | OriginalPaper | Buchkapitel

The Importance of Content Marketing in Media

verfasst von : Xinyuan Huo

Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development

Verlag: Springer Nature Singapore

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Abstract

Content marketing is evolving and becoming an impressive marketing tool in this data-driven, and digital world, especially with the advent of social media. The research method of this paper is qualitative because the aim is to provide an extensive overview, explanation, and discussion on content marketing in media. To investigate the issue of content marketing, 32 peer-reviewed literature and academic references were selected in Google Scholar for this study. This literature was published from 2012 to 2022. This paper argues that the future of marketing requires brands to center on engagement and interaction between the brand and consumers through content marketing. And a brand can conduct content marketing for its enterprises by four practical steps: setting a mission, goals, and performance indicators for the content marketing campaign, knowing its audience, creating a plan for content creation, and utilizing keywords and promoting its content.

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Vorheriges Kapitel Can NFT Refresh the Field of Digital Copyright Protection? The Positive Role and Potential Risks of NFT in Digital Copyright Protection
Nächstes Kapitel Communication Problems Between Parent–Child
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Metadaten
Titel
The Importance of Content Marketing in Media
verfasst von
Xinyuan Huo
Copyright-Jahr
2023
Verlag
Springer Nature Singapore
Buch
Proceedings of the 6th International Conference on Economic Management and Green Development

Print ISBN: 978-981-19-7825-8

Electronic ISBN: 978-981-19-7826-5

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-981-19-7826-5_32

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