Weitere Kapitel dieses Buchs durch Wischen aufrufen
During the last decades the wine industry in Greece has moved on to significant modernization. Thus, the wine produces have focused into the wine-tourism which seems to be a lucrative sector for wine producers. However, there is a necessity to construct a strong back-end which will be ready to serve the customers. For this reason the paper will examine the value of CRM and of social media on the wine tourism in Greece. The paper is a genuine one, since there has not been any similar research on this field. In addition to this, it is paper which will provide a sound knowledge on PR actioners over how to utilize them. The outcome of this literature review, indicates that CRM surely would benefit those firms, however it seems that the way that the operate—relying on traditional marketing methods, hence the use of social media may not be the ideal though word of mouth is important on this sector. Surely, this leaves a space for future research. This can be qualitative research where the wine makers will express their views and perceptions over the use of CRM and social media on their industry.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Alebaki, M., & Iakovidou, O. (2010). Initiatives towards wine tourism development in Greece. Enometrica, 3(2), 15–24.
Alebaki, M., & Iakovidou, O. (2011). Market segmentation in wine tourism: A comparison of approaches. Tourismos: An International Multidisciplinary Journal of Tourism, 6(1), 123–140.
Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction (12th ed.). Harlow: Pearson Education.
Assimakopoulos, C., Papaioannou, E., & Sarmaniotis, C. (2010). The contribution οf CRM marketing variables towards improving company’s performance: A case of Thessaloniki area hotels. In Proceedings of 11th International Conference of the Economic Society of Thessaloniki on Global Crisis and Economic Policies, Thessaloniki, 25–27 (November), 427–434.
Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C., & Georgiadis, C. (2015). Online reviews as a feedback mechanism for hotel CRM systems, Anatolia. An International Journal of Tourism and Hospitality Research, 6(1), 5–20.
Belias, D., Trivellas, P., Koustelios, A., Serdaris, P., Varsanis, K., & Grigoriou, I. (2016). Human resource management, strategic leadership development and the Greek tourism sector. In 3rd International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Tourism, Culture and Heritage in a Smart Economy”. Athens, May 19–21. Springer Proceedings in Business and Economics pp. 189–206.
Belias, D., Velissariou, E., Koustelios, A., Varsanis, K., Kyriakou, D., & Sdrolias, L. (2016). Integrating total quality management philosophy in the Greek tourism sector. In 5th International Conference on Strategic Innovative Marketing, Athens, Greece, September 23–26.
Belias, D., Velissariou, E., Koustelios, A., Varsanis, K., Kyriakou, D., & Sdrolias, L. (2016). The role of organizational culture in the Greek higher tourism quality. In 5th International Conference on Strategic Innovative Marketing, Athens, Greece, September 23–26.
Bose, R., & Sugumaran, V. (2003). Application of knowledge management technology in customer relationship management. Knowledge and Process Management, 10(1), 3–17. CrossRef
Buettner, R. (2016). Getting a job via career-oriented social networking sites: The weakness of ties. In 49th Annual Hawaii International Conference on System Sciences, IEEE, Kauai, Hawaii.
Butler, S. (2004). Changing the game: CRM and the e-World. Journal of Business Strategy, 21(1), 13–14.
Carlsen, J. (2011). Assessing service quality at wineries and cellar doors through service mapping. International Journal of Wine Business Research, 23(3), 271–290. CrossRef
Carmichael, B. (2005). Understanding the wine tourism experience for winery visitors in the Niagara region, Ontario, Canada. Tourism Geographies, 7(2), 185–204. CrossRef
Charters, S. (2006). Wine and society. The social and cultural context of a drink. Oxford: Elsevier Butterworth-Heinemann.
Chue, J., & Gerry, M. (2002). Customer relationship management: People, process and technology. Business Process Management Journal, 7(4), 672–688.
Cook, S. (2008). Customer care, how to create an effective customer focus. London: Kogan.
Croteau, A.-M., & Li, P. (2003). Critical success factors of crm technology initiatives. Canadian Journal of Administrative Sciences, 1, 21–34.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571. CrossRef
Dann, S., & Dann, S. (2011). E-marketing: Theory and application. London: Palgrave Macmillan. CrossRef
Dyche, J. (2001). The crm handbook: A business guide to customer relationship management (1st ed.). London: Addison-Wesley.
Fayerman, M. (2002). Customer relationship management. New Directions For Institutional Research, 1(113), 57–67. CrossRef
Goffman, Erv. (1959). Presentation of self in everyday life. Garden City: Doubleday. (OCoLC) 570134140.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 61. CrossRef
Kim, J., Suh, E., & Hwang, H. (2003). A Model for Evaluating the Effectiveness of CRM using the Balanced Scorecard. Journal of Interactive Marketing, 17(2), 5–19. CrossRef
Kotler, P. (2001). Marketing Management (Millenium ed.). New Jersey: Prentice Hall.
Kyriakou, D., & Belias, D. (2016). Is silver economy a new way of tourism potential for Greece? In 3rd International Conference of the International Association of Cultural and Digital Tourism (IACuDiT),with the theme “Tourism, Culture and Heritage in a Smart Economy”. Athens, May 19–21, 2016. Springer Proceedings in Business and Economics pp. 425–436.
Kyriakou, D., Belias, D., Vassiliadis, L., & Koustelios, A. (2015). Social media and tourism: A digital investment For Thessaly? In 2nd International Conference of Cultural and Digital Tourism Forms and Norms of Tourism and Culture in the Age of Innovation. Athens, May 21–24, 2015. Springer Proceedings in Business and Economics pp. 471–483.
Marzo-Navvaro, M., & Pedraja-Iglesias, M. (2009). Wine tourism development from the perspective of the potential tourist in Spain. International Journal of Contemporary Hospitality Management, 21(7), 816–835. CrossRef
Mitchell, R. (2006). Influences on post-visit wine purchase (and non-purchase) by New Zealand winery visitors. In J. Carlsen & S. Charters (Eds.), Global wine tourism: Research management and marketing. London: CABI.
Murthy, D. (2013). Twitter: Social communication in the twitter age. Cambridge: Polity.
OIV- International Organization of Vine and Wine. (2013). Statistical report on world vitivini culture. http://www.oiv.int/oiv/cms/index?rubricId=44538631-7ad2-49cb-9710-d5b957296c7.
Papaioannou, E., Sarmaniotis, C., Assimakopoulos, C., & Sotiriades, M. (2011). CRM systems employed in the hotel sector: A case of a Greek 5-star hotel. In Proceedings of Advances In Hospitality And Tourism Marketing And Management 2011, Istanbul, Turkey, 19–24(June), 408–413.
Parthenios, P., & Amalia, J. (2001). E-CRM Web service to determine customer satisfaction. International Journal of Service Industry Management, 12(6), 432–451.
Phillips, R. (2000). A short history of wine. London: Allen Lane.
Pikkemaat, B., Peters, M., Boksberger, P., & Secco, M. (2009). The staging of experience in wine tourism. Journal of Hospitality Marketing & Management, 18(2), 237–253. CrossRef
Pitoska, E. (2012). Entrepreneurial and developmental dynamic of wine tourism: A case study. Studia Ubb Negotia, LVII(4), 83–91.
Ragins, E. D., & Greco, A. J. (2005). Customer relationship management and e-business: More than a software solution. Review of Business, 1(1), 25–30.
Roditis, A., Sdrolias, L., Mantzaris, I., Sachinidis, A., Aspridis, G., Bellias, D., Rosidis I. (2017). Investigating the impact of globalization in the Greek socioeconomic crisis: A systemic approach. In 2nd International Scientific Conference “Reconstruction of Production in Greece: Economic Crisis and Growth Perspectives”, Serres-Greece, 05 & 06-05-2017.
Romano, N. C., Jr. (2005). Customer relationship management for the web-access challenged: inaccessibility of fortune 250 business web sites. International Journal of Electronic Commerce, 7(2), 81–117.
Sarmaniotis, C., Assimakopoulos, C., & Papaioannou, E. (2013). Successful implementation of CRM in luxury hotels: Determinants and measurements. EuroMed Journal of Business, 8(2), 134–153. CrossRef
Sarmaniotis, C., Papaioannou, E., & Asimakopoulos, C. (2010). Characteristics and dimensions of CRM systems employed in northern Greece hotels. Proceedings of Informational Conference on Sustainable Tourism: Debates & Challenges (ICST ’10), Crete & Santorini, 22–25 (April), 1031–1041.
Short, J. A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. New York: Wiley.
Solis, B. (2008). The Conversation Prism (Brian Solis + JESS3). https://conversationprism.com/.
Vasiliadis, L., Trivellas, P., Belias, D., Meleas, J., Kyriakou, D. (2015). Cultural Tourism Revisited: The case of Thessaly. In 2nd International Conference of Cultural and Digital Tourism Forms and Norms of Tourism and Culture in the Age of Innovation. Athens, May 21–24, 2015. Springer Proceedings in Business and Economics pp. 69–78.
Zisou, D. (2014). Wine tourism and economic development of rural areas. Thesis, Erasmus School of Economics.
- The Importance of Customer Relationship Management and Social Media in the Greek Wine Tourism Industry
Neuer Inhalt/© Stellmach, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta