Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
The Imported Export Market: An Investigation of Foreign Visitors’ Gift and Personal Purchases
verfasst von : Margaret Rucker, Susan Kaiser, Mary Barry, Debra Brummett, Carla Freeman, Alice Peters
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
This study was designed to investigate the "imported" export market, i.e., visitors from other countries, both as a test market for direct exports and a special sub-market in its own right. A questionnaire covering past and planned purchases, for personal use and gifts, was administered to a sample of foreign students.Comparison of past with projected purchases indicates that timing of gift purchases differs from that of personal purchases and marketing strategies should be planned accordingly.Additional findings suggest that foreign visitors may provide useful information about home markets, e.g., differences in preferences for brand names by sex.