2015 | OriginalPaper | Buchkapitel
The Incorporation of a Trend Dimension in Multi-Item Measures
verfasst von : Göran Svensson
Erschienen in: New Meanings for Marketing in a New Millennium
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Multi-item measures usually consist of two overall dimensions, namely the facets and the perceptual degree of a phenomenon in a specific empirical context. Although, there are many different multi-item measures there is a generic deficiency in most of them. It is proposed that at least an overall time aspect is missing, which would contribute to the measurement of the perceived direction of change in a specific empirical context.