1. The Landscape of Digital Transformation and Leadership

Cyber Agent, a Tokyo-based Internet advertising company, has implemented an AI-driven automated advertisement content generator. This system synthesizes the company’s proprietary large-scale language model with OpenAI’s ChatGPT API to predict the effectiveness of advertising creatives. It transcends conventional demographic targeting, such as gender and age, by accommodating ad viewers’ specific attributes and conditions (e.g., “a young white-collar female commuting in the morning”). This system is capable of composing ad copies that are meticulously customized for diverse target segments, taking into account the product and the individuals depicted in the advertisement—imagine a banner ad for a quick breakfast product, customized to appeal to the on-the-go professional checking her smartphone on the way to the station. Moreover, the auto-generation feature accelerates the verification of diverse creative patterns and generates novel creatives that surpass the existing top-performing ones in effectiveness prediction. Such a degree of mass customization, coupled with unparalleled rapidity of quality assessment and refinement of sophisticated creative contents, is undoubtedly beyond human capacity (Tamaki, 2023).

I am a communication scholar by training, who has navigated a journey across the fields of leadership, management, and entrepreneurship at multiple institutes in my career. Concurrent with these academic pursuits, I don the hat as a freelance consultant specialized in organizational communication. Additionally, I used to work for two startups—one dedicated to the transformation of educational paradigms and the other to new business creation—and one NPO before I came to assume my current position at Globis.