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Erschienen in:
2011 | OriginalPaper | Buchkapitel
The Leap of a Provincial SME into the Global Market Using E-commerce: The Success of Adequate Planning
verfasst von : Beatriz Sainz de Abajo, Enrique García Salcines, F. Javier Burón Fernández, Miguel López Coronado, Carlos de Castro Lozano
Erschienen in: Human-Computer Interaction, Tourism and Cultural Heritage
Verlag: Springer Berlin Heidelberg
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The leap into the global market is not easy when it involves a provincial family business. This article demonstrates how adequate planning is fundamental in a small and medium-sized enterprise (SME) with the tight budget they have available to them, in order to be able to differentiate themselves in a highly competitive market, taking into accounts the benefits and risks involved. The Information Technology (IT) tools put in place will give the necessary support and allow for the possibility of increasing and improving the infrastructure as the company requires. An adequate strategy for the future to increases sales would be e-marketing techniques as well as the current promotions which contribute to diffusing the brand.